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Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods

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Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods Cover

 

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Book News Annotation:

International contributors in business and organizational science focus on the practical use of knowledge management (KM) as a tool for innovation. They examine the role of innovation in the organization, identify KM tools and technologies that facilitate product, process, and marketing innovations, and explain how the management of intellectual assets supports innovation. Some specific subjects explored include social network analysis as a tool for KM innovation, new product development based on knowledge creation and technology education, a specific model for maximizing knowledge in a firm, acquiring and applying market knowledge for large software purchases, and organizational antecedents of intellectual capital. O'Brien is affiliated with the University of Limerick, Ireland. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN:
9781615208296
Author:
O'brien, Emma Et Al.
Publisher:
Information Science Reference
Editor:
Southern, Mark
Editor:
O'Brien, Emma
Editor:
Clifford, Seamus
Author:
O'Brien, Emma
Subject:
Management Information Systems
Subject:
Knowledge management
Subject:
New products
Subject:
Information Management
Subject:
Database applications
Copyright:
Publication Date:
20101031
Binding:
Hardcover
Language:
English

Related Subjects

Business » Business Law
Business » High Tech Management
Business » Management
Computers and Internet » Computers Reference » Enterprise Applications » Business Intelligence Tools
Computers and Internet » Database » Applications
History and Social Science » US History » Social and Economic History
Science and Mathematics » Oceanography » General

Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods New Hardcover
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