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25 Partner Warehouse Internet- General

E-commerce: 2010 (6TH 10 - Old Edition)

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E-commerce: 2010 (6TH 10 - Old Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce

MARKET: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

Table of Contents

PART 1: Introduction to E-commerce

Chapter 1. The Revolution is Just Beginning

Chapter 2. E-commerce Business Models and Concepts

PART 2: Technology Infrastructure for E-commerce

Chapter 3. The Internet and World Wide Web: E-commerce Infrastructure

Chapter 4. Building an E-commerce Website

Chapter 5. Online Security and Payment Systems

PART 3: Business Concepts and Social Issues

Chapter 6. E-commerce Marketing Concepts

Chapter 7. E-commerce Marketing Communications

Chapter 8. Ethical, Social, and Political Issues in E-commerce

PART 4: E-commerce in Action

Chapter 9. Online Retailing and Services

Chapter 10. Online Content and Media

Chapter 11. Social Networks, Auctions, and Portals

Chapter 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

Product Details

ISBN:
9780136100577
Author:
Laudon, Kenneth
Publisher:
Academic Internet Publishers
Author:
Laudon, Kenneth C.
Author:
Cram101 Textbook Reviews
Author:
Travis, Jeffrey
Author:
Traver, Carol Guercio
Subject:
E-Commerce - General
Subject:
Business Writing
Subject:
Education-General
Copyright:
Publication Date:
November 2009
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
912
Dimensions:
10.24x8.32x1.52 in. 3.90 lbs.

Related Subjects

Computers and Internet » Internet » General
Computers and Internet » Networking » General
Textbooks » General

E-commerce: 2010 (6TH 10 - Old Edition) Used Hardcover
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$123.00 In Stock
Product details 912 pages Prentice Hall - English 9780136100577 Reviews:
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