E-commerce: 2010 (6TH 10 - Old Edition)

The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce

MARKET: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

Chapter 1. The Revolution is Just Beginning

Chapter 2. E-commerce Business Models and Concepts

PART 2: Technology Infrastructure for E-commerce

Chapter 3. The Internet and World Wide Web: E-commerce Infrastructure

Chapter 4. Building an E-commerce Website

Chapter 5. Online Security and Payment Systems

PART 3: Business Concepts and Social Issues

Chapter 6. E-commerce Marketing Concepts

Chapter 7. E-commerce Marketing Communications

Chapter 8. Ethical, Social, and Political Issues in E-commerce

PART 4: E-commerce in Action

Chapter 9. Online Retailing and Services

Chapter 10. Online Content and Media

Chapter 11. Social Networks, Auctions, and Portals

Chapter 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce