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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businessesby Eric Ries
Synopses & Reviews
"If people aren't calling you crazy, you aren't thinking big enough."
These days taking chances isnt just for college dropouts in hoodies. Whether you work at a Fortune 500 company, a nonprofit, or a mom-and-pop, everybody needs to think and act like an entrepreneur. We all need to be nimble, adaptive, daring—and maybe even a little crazy—or risk being left behind.
But how do you take smart risks without risking it all? Thats Linda Rottenbergs expertise. As the cofounder and CEO of Endeavor, the worlds leading organization dedicated to supporting fast-growing entrepreneurs, shes spent the last two decades helping innovators think bold and execute smart.
Now Rottenberg draws on her unrivaled experience to show you the proven techniques to achieve your dreams: from overcoming fear to facing down critics, from stalking supporters to exploiting chaos. Crazy Is a Compliment combines inspiring stories, original research, and practical advice to create a road map for getting started and going bigger.
Rottenberg brings to life iconic entrepreneurs like Walt Disney and Estée Lauder and reveals how companies like MTV, GE, and Burberry found their best successes by breaking the corporate mold and embracing the entrepreneur mind-set. She also introduces us to some of the one thousand entrepreneurs shes advised, like Leila Velez, who started a hair-care company in her kitchen sink in Rio that now earns $80 million a year. As Linda writes:
Every day I meet people with a dream. Maybe youre serving coffee and fantasizing about launching a microbrewery; maybe youve skipped college and yearn to start your own design firm; maybe youre sitting in your cubicle and brainstorming a new idea that can improve your company.
You have a dream, but you dont know how to turn your dream into reality. Or youve already launched your dream but youre unsure how to take it to the next level. This book can show you the way.
"Even though most startups and new products fail, we're still entranced as a culture with the rags-to-riches romance of entrepreneurial stories of solitary striving, perseverance, and creative genius. The 30-something founder and CTO of the startup IMVU, Ries developed the strategy he calls the Lean Startup: the application of lean thinking to the process of innovation. His theory of the Lean Startup works according to five principles: entrepreneurs are everywhere; entrepreneurship is management; validated learning; build-measure-learn; and innovation accounting. He recounts his successes and failures, analyzes the success of startups Groupon and Dropbox, and suggests ways to help people develop techniques that allow startups to grow without sacrificing the speed and agility that are their lifeblood. Ultimately, his goal is to both reduce waste in innovation and to keep the startup industry independent and not merely a feeder system for giant media companies and investment banks. While his ideas are solid, the topic long overdue, the writing is almost prohibitively dry and pedantic. (Sept.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
Book News Annotation:
This manual for startup companies and entrepreneurs outlines the author's method for developing an agile and evolving business model that allows for rapid research and development as well as nimble adjustment to unforeseen opportunities. Drawing on concepts employed in lean manufacturing processes, this accessible text lays out concrete steps for building profitable businesses focused on emerging technologies and products. Ries is an entrepreneur and consultant who has started several startup businesses. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Stories, inspiration, and practical advice on how entrepreneurs can grow their companies rapidly without sacrificing their ethics (or Mother Earth), from the founders of Yes To, the #2 natural beauty brand in the U.S. after only a few short years.
Get Big Fast and Do More Good is a guide to modern entrepreneurship and accelerated brand-building from the founders of Yes To Inc, the company behind the breakthrough natural beauty brand Yes to Carrots.
Ido Leffler and Lance Kalish, two 29-year-old Australians with very different backandshy;grounds and skills, cofounded their company in 2006 with little more than a dreamand#8212;and made it big. Yes to Carrots has become one of the biggest natural beauty brands in the world and is one of the fastest-growing skincare brands. Leffler and Kalish have accomandshy;plished it all while maintaining solid principles, investing in meaningful business relationandshy;ships, giving back to the community, and still making it home in time for dinner.
The authors started their business with nothing but chutzpah and great instincts for products with potential. Theyand#8217;ve since made lots of great decisions and some really, really bad ones, and are ready to share their hard-won secret to success: a strong, resilient, trustandshy;ing partnership coupled with a great sense of humor.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
About the Author
ERIC RIES is a highly regarded entrepreneur who lives in San Francisco and is an Entrepreneur in Residence at Harvard Business School. He learned crucial lessons about what not to do as a result of many startup failures, before cofounding the highly successful IMVU. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, and many blogs.
Table of Contents
and#160;and#160; 1.and#160;And in the Beginning .and#160;.and#160;.and#8194;1
and#160;and#160; 2.and#160;Time to Rideand#8194;31
and#160;and#160; 3.and#160;The Secret Formulaand#8194;41
and#160;and#160; 5.and#160;Yes Who?and#8194;73
and#160;and#160; 6.and#160;Catching Your Waveand#8194;85
and#160;and#160; 7.and#160;The Investor Dating Gameand#8194;127
and#160;and#160; 8.and#160;The Nuts and Bolts of Getting People to Careand#8194;135
and#160;and#160; 9.and#160;The Most Screwed-up Screw-upand#8194;155
and#160;and#160; 10.and#160;Putting It All Togetherand#8194;163
and#160;and#160; 11.and#160;The Letting Go Chapterand#8194;183
Conclusion: Riding the Momentumand#8194;203
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