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The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firmby Thomas Kelley and Jonathan Littman
Synopses & Reviews
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the reader through the IDEO problem-solving method:
A transformative guide that uses famous artwork to teach readers to be more perceptive, from an instructorand#160;whoandrsquo;s taught FBI interrogators with Matisse, high-powered CEOs with Picasso, and Secret Service agents with Lichtenstein.and#160;
Itandrsquo;s not what you see, itandrsquo;s how you look.and#160;
An engrossing, eye-opening guide to seeing andndash; and communicating andndash; more clearly from the groundbreaking course that helps FBI agents, cops, CEOs, military Special Forces, ER docs, and others save money, reputations, and lives.and#160;
How could looking at Monetandrsquo;s water lily paintings help save your company millions? How can checking out peopleandrsquo;s footwear foil a terrorist attack? How can your choice of adjective win an argument, calm your kid, or catch a thief? and#160; Art historian Amy Herman has trained experts from many fields in the art of perception. By showing people how to look closely at images, she enables them to see more clearly, analyze more intelligently, and use seemingly hidden clues to better understand any situation. She has spent over a decade teaching doctors to pay attention to patients instead of their charts, helping police officers separate facts from opinions when describing a suspect, and training professionals from a wide array of fields, including the FBI, the State Department, and the military, toand#160; recognize the most pertinent and useful information. Her lessons highlight far more than the physical objects you may be missing; they teach you to uncover the hidden talents of new employees, and to reduce costly miscommunication among members of a team. and#160; Whether youandrsquo;re an executive who wants to run your company more effectively, a parent who wants to better understand your child, or simply anyone who wants to perceive any situation more clearly, you will see what matters most in a whole new light.
About the Author
Tom Kelley is general manager of IDEO, the world's leading design consultancy specializing in product development and innovation. Working together with his brother, IDEO founder David Kelley, he has helped manage the firm, as it has grown from twenty designers to a staff of over three hundred. During that time, he has been responsible for diverse areas such as business development, marketing, human resources, and operations. Like everyone else at IDEO, he also occasionally gets down on his knees to cut foam core alongside IDEO clients and designers, as part of the firm's brainstorming and prototyping efforts.
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