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1 Local Warehouse Business- Marketing

Permission Marketing: Turning Strangers into Friends and Friends into Customers

by

Permission Marketing: Turning Strangers into Friends and Friends into Customers Cover

 

 

Reading Group Guide

Discussion Group Questions

1. What is the allowable for your company's product? If you don't know, how would you compute it?

2. What is the lifetime value of a customer to your company?

3. How could a curriculum approach to marketing help increase your sales?

4. Is Permission Marketing better at prospecting or retention? Why?

5. Is mass media dead? What role do ads play in your company's future?

Product Details

ISBN:
9780684856360
Foreword:
Peppers, Don
Adapted:
Peppers, Don
Author:
Godin, Seth
Author:
Godin Seth
Author:
Peppers, Don
Publisher:
Simon & Schuster
Location:
New York :
Subject:
Marketing - General
Subject:
Marketing
Subject:
Advertising & Promotion
Subject:
Customer Service
Subject:
Customer relations
Subject:
Relationship marketing
Subject:
General Business & Economics
Subject:
Business
Subject:
Business & Economics : Marketing - General
Subject:
BUSINESS & ECONOMICS / Advertising & Promotion
Subject:
Business;Marketing
Subject:
seth godin blog, marketing, advertisements, ads, what is marketing, branding, entrepreneur, technology
Copyright:
Edition Description:
Hardback
Publication Date:
January 1999
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
256
Dimensions:
7.5 x 5.5 in 11.13 oz

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Related Subjects


Business » Advertising
Business » Marketing
Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » General Medicine
History and Social Science » Politics » General

Permission Marketing: Turning Strangers into Friends and Friends into Customers Used Hardcover
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Product details 256 pages Simon & Schuster - English 9780684856360 Reviews:
"Synopsis" by , The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale.

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