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Original Essays | April 11, 2014

Paul Laudiero: IMG Shit Rough Draft



I was sitting in a British and Irish romantic drama class my last semester in college when the idea for Shit Rough Drafts hit me. I was working... Continue »
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Flower Confidential (07 Edition)

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Flower Confidential (07 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

We buy more flowers a year than we do Big Macs, spending $6.2 billion annually. We use them to mark our most important events, to express sentiments that might otherwise go unsaid. And we demand perfection. So it’ s no surprise that there is a $40 billion global industry devoted to making flowers flawless.

Amy Stewart takes us inside the flower trade— from the hybridizers, who create new varieties in the laboratory, to the growers, who produce flowers by the millions (often in a factory-like setting), to the Dutch auctioneers, who set the bar (and the price), and ultimately to the neighborhood florists orchestrating the mind-boggling demands of Valentine’ s and Mother’ s Day. There’ s the breeder intent on developing the first blue rose; an eccentric horticultural legend who created the world’ s most popular lily; a grower of gerberas of every color imaginable; and the equivalent of a Tiffany diamond: the “ Forever Young” rose.

Stewart explores the relevance of flowers in our lives and in our history, and in the process she reveals all that has been gained— and lost— by tinkering with nature.

Synopsis:

Does it matter that a bouquet of roses travels halfway around the world before it arrives at your supermarket or florist? Or that growers force tulips to bloom in December? Are we being tricked when a scientist engineers a lily that doesn't shed pollen?

For over a century hybridizers, genetecists, farmers, and florists around the world have worked to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature could provide. Almost any flower, in any color, is for sale at any time of the year.

Amy Stewart travels the globe to take us inside this dazzling world. She tracks down scientists intent on developing the first genetically modified blue rose; an eccentric horticultural legend who created the world's most popular lily (the 'Star Gazer'); a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite, high-end organic roses that are the floral equivalent of a Tiffany diamond. She sees firsthand how flowers are grown and harvested on farms in Latin America, California, and Holland. (It isn't always pretty).

What has been gained— and what has been lost— in tinkering with Mother Nature? Should we care that some roses have lost their scent? Or that most flowers are sprayed with pesticides? In a global marketplace, is there such a thing as a socially responsible flower? At every turn, Stewart discovers the startling intersection of nature and technology, of sentiment and commerce.

You'll never look at a cut flower the same again.

Synopsis:

The flower business is a $40 billion global industry devoted to making flowers flawless. Stewart explores the relevance of flowers in our lives and in our history, and in the process she reveals all that has been gained--and lost--by tinkering with nature.

Product Details

ISBN:
9780786295234
Author:
Stewart, Amy
Publisher:
Thorndike Press
Subject:
Flowers
Subject:
Flowers - General
Subject:
History
Subject:
United states
Subject:
Large type books
Subject:
Cut flower industry - United States - History
Subject:
Cut flower industry - History
Subject:
Plants - Flowers
Large Print:
Y
Series:
Thorndike Nonfiction
Publication Date:
May 2007
Binding:
Hardcover
Language:
English
Pages:
489
Dimensions:
8.63x5.85x1.05 in. 1.35 lbs.

Related Subjects

Flower Confidential (07 Edition) Used Hardcover
0 stars - 0 reviews
$15.00 In Stock
Product details 489 pages Thorndike Press - English 9780786295234 Reviews:
"Synopsis" by , Does it matter that a bouquet of roses travels halfway around the world before it arrives at your supermarket or florist? Or that growers force tulips to bloom in December? Are we being tricked when a scientist engineers a lily that doesn't shed pollen?

For over a century hybridizers, genetecists, farmers, and florists around the world have worked to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature could provide. Almost any flower, in any color, is for sale at any time of the year.

Amy Stewart travels the globe to take us inside this dazzling world. She tracks down scientists intent on developing the first genetically modified blue rose; an eccentric horticultural legend who created the world's most popular lily (the 'Star Gazer'); a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite, high-end organic roses that are the floral equivalent of a Tiffany diamond. She sees firsthand how flowers are grown and harvested on farms in Latin America, California, and Holland. (It isn't always pretty).

What has been gained— and what has been lost— in tinkering with Mother Nature? Should we care that some roses have lost their scent? Or that most flowers are sprayed with pesticides? In a global marketplace, is there such a thing as a socially responsible flower? At every turn, Stewart discovers the startling intersection of nature and technology, of sentiment and commerce.

You'll never look at a cut flower the same again.

"Synopsis" by , The flower business is a $40 billion global industry devoted to making flowers flawless. Stewart explores the relevance of flowers in our lives and in our history, and in the process she reveals all that has been gained--and lost--by tinkering with nature.
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