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Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution

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Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution Cover

 

Synopses & Reviews

Publisher Comments:

“Green” has finally hit the mainstream. Soccer moms drive Priuses. And the business consultants say it’s easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult.

In this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decade’s worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his?

We’ll only solve our problems if we’re realistic about the challenge of climate change. In this eye-opening, inspiring book, Schendler illuminates the path.

Synopsis:

A maverick sustainability expert provocatively explores the difference between feel-good gestures and the down-and-dirty work of going green—for businesses, individuals, or government.

About the Author

Auden Schendler is Executive Director of Sustainability at Aspen Skiing Company. He worked previously in corporate sustainability at Rocky Mountain Institute. Auden has been a trailer insulator, burger flipper, ambulance medic, Outward Bound instructor, high school math and English teacher, freelance writer, and Forest Service goose nest island builder. An avid outdoorsman, Auden has climbed Denali, North America’s highest peak, and kayaked the Grand Canyon in the winter. His writing has been published in Harvard Business Review, the L.A. Times, Rock and Ice, and Salon.com, among other places. In 2006, Auden was named a global warming innovator by Time magazine. He lives in Basalt, Colorado with his wife, Ellen, and their children, Willa and Elias.

Product Details

ISBN:
9781586486372
Author:
Schendler, Auden
Publisher:
PublicAffairs
Subject:
BUS099000
Subject:
Environmental economics
Subject:
Green Business
Subject:
Sustainable Development
Subject:
Social responsibility of business
Subject:
Business - General
Copyright:
Edition Description:
Trade Cloth
Series Volume:
Hard Truths from the
Publication Date:
20090224
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Illustrations:
none
Pages:
304
Dimensions:
8.25 x 5.5 in 17.6 oz

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Business » General
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Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution Used Hardcover
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Product details 304 pages PublicAffairs - English 9781586486372 Reviews:
"Synopsis" by ,
A maverick sustainability expert provocatively explores the difference between feel-good gestures and the down-and-dirty work of going green—for businesses, individuals, or government.
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