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Tribes: We Need You to Lead Usby Seth Godin
Synopses & Reviews
If you're looking at this page this far ahead of publication, you're probably a member of Seth Godin's tribe. And if so, you already know what this book is about.
You know about waiting in line at an Apple store, or the look on a fellow Deadhead's face.
You know about the way it feels to go back to the church where you grew up.
You know about the real power of a brand.
According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have.
The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes — and created shortage of people to lead them. This is the growth industry of our time.
Tribes (the book) will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
If you keep reading Seth's blog, you'll learn about a special, invitation-only online community that will connect readers to each other. Stay tuned for details.
Are you on the bus?
"Short on pages but long on repetition, this newest book by Godin (Purple Cow) argues that lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea. Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader; most are kept from realizing their potential by fear of criticism and fear of being wrong. The book's helpful nuggets are buried beneath esoteric case studies and multiple reiterations: we can be leaders if we want, 'tribes' are the way of the future and change is good. On that last note, the advice found in this book should be used with caution. 'Change isn't made by asking permission,' Godin says. 'Change is made by asking forgiveness, later.' That may be true, but in this economy and in certain corporations, it may also be a good way to lose a job." Publishers Weekly (Copyright Reed Business Information, Inc.)
Tribes are everywhere, in companies large and small, and their members are hungry for connection, meaning, and change--in other words, for leadership. For the first time, explains Godin, everyone has an opportunity to lead, not just bosses. In "Tribes," he explains how.
Finally available in bookstores, Seth Godins spirited call to action that demands that you stop waiting for a road map and start drawing one instead
Your reputation in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a world filled with change, thats what matters—your ability to create and learn from change.
You dont need more time. You merely need to decide.
You dont need approval, or reassurance or even permission.
You merely need to decide.
Poke the Box is a call to action about the initiative youre taking—in your job or in your life. Seth Godin will help you to get started and contribute more, risk more, and face the possibility of failure without dread. Godin knows that we ought to be much more concerned about mediocrity than failure. If you cant fail,” Seth writes, it doesnt count.”
Poke the Box just may be the kick in the pants you need to shake up your life.
In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy
Today, the most successful small businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of we” instead of me,” focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate peoples ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators—artists of business.”
With advice from stay small but include all” to profit with purpose” and embrace disruption,” Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.
About the Author
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He's the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
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