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Original Essays | September 17, 2014

Merritt Tierce: IMG Has My Husband Read It?



My first novel, Love Me Back, was published on September 16. Writing the book took seven years, and along the way three chapters were published in... Continue »
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Universal Principles of Design

by and and

Universal Principles of Design Cover

 

Synopses & Reviews

Publisher Comments:


Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work, until now.

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Synopsis:

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workùuntil now.

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Synopsis:

Covers the core building blocks of design theory for disciplines ranging from graphic design to architecture to user interface design.

About the Author

William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute.

Product Details

ISBN:
9781592530076
Subtitle:
100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
Author:
William Lidwell and Kritina Holden and Jill Butler
Author:
Lidwell, William
Author:
Butler, Jill
Author:
Holden, Kritina
Publisher:
Rockport Publishers
Location:
Gloucester, MA
Subject:
Design - General
Subject:
Design
Subject:
General Art
Subject:
General
Copyright:
Edition Description:
Hardcover
Publication Date:
October 2003
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
216
Dimensions:
1 x 1 x 1 in 1 lb

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Related Subjects

Arts and Entertainment » Art » Design
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Style and Design
Computers and Internet » Desktop Publishing » General

Universal Principles of Design New Hardcover
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Product details 216 pages Rockport Publishers - English 9781592530076 Reviews:
"Synopsis" by ,
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workùuntil now.

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

"Synopsis" by , Covers the core building blocks of design theory for disciplines ranging from graphic design to architecture to user interface design.
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