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The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado

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The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado Cover

 

Synopses & Reviews

Publisher Comments:

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Book News Annotation:

Originating from the work of The Chasm Group, a strategy-consulting firm serving technology based companies; this fieldbook focuses on theories of high technology marketing strategy development combined with execution. Wiefels (a founding partner of The Chasm Group) describes a life cycle model of business and market growth from the early small market of "visionary" customer, through widespread acceptance, to the final implementation of a given product.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

In "The Chasm Companion, " The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, "Crossing the Chasm" and "Inside the Tornado, " and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

About the Author

Paul Wiefels is a founding partner and managing director of The Chasm Group LLC, a strategy consulting firm serving technology-based companies and organizations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organizations. He lives in Half Moon Bay, California.

Product Details

ISBN:
9780066620558
Introduction:
Moore, Geoffrey A.
Author:
Moore, Geoffrey A.
Author:
s, Paul
Author:
Wiefels, Paul
Author:
Wiefel
Author:
by Paul Wiefels
Publisher:
HarperBusiness
Location:
New York
Subject:
Marketing
Subject:
Selling
Subject:
Technological innovations
Subject:
Strategic planning
Subject:
Corporate History - Strategies
Subject:
High technology
Subject:
Marketing - Research
Subject:
Internet marketing
Subject:
Corporate & Business History
Subject:
Corporate & Business History - General
Subject:
Marketing - General
Subject:
High technology -- Marketing.
Subject:
Selling -- High technology.
Subject:
business, business plans
Copyright:
Edition Number:
1st ed.
Edition Description:
Trade PB
Series Volume:
no. 1539
Publication Date:
20020831
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
352
Dimensions:
9.22x7.40x.95 in. 1.09 lbs.

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Related Subjects

Business » Business Plans
Business » History and Biographies
Business » Marketing

The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado Used Trade Paper
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Product details 352 pages HarperCollins Publishers - English 9780066620558 Reviews:
"Synopsis" by , In "The Chasm Companion, " The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, "Crossing the Chasm" and "Inside the Tornado, " and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
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