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Other titles in the Morgan Kaufmann Series in Interactive Technologies series:

The Persona Lifecycle: A Field Guide for Interaction Designers

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The Persona Lifecycle: A Field Guide for Interaction Designers Cover

 

Synopses & Reviews

Publisher Comments:

If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the “how” of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing.

John Pruitt is the User Research Manager for the Tablet & Mobile PC Division at Microsoft Corporation. Tamara Adlin is a Customer Experience Manager at Amazon.com. For the past six years, John and Tamara have been researching and using personas, leading workshops, and teaching courses at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals.

Features

* Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development.

* A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end.

* Recommended best practices in techniques, tools, and innovative methods.

* Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

Synopsis:

Addressing the "how" of creating effective personas and using those personas to design products that people love, this book is ideal for designers and developers. It offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs.

About the Author

John Pruitt is a User Research Manager for the Tablet and Mobile PC Division at Microsoft Corporation. Since joining Microsoft in 1998, he has conducted user research for a number of products including Windows 98SE, Windows 2000 Professional, Windows XP, and MSN Explorer, versions 6, 7 & 8. Prior to Microsoft, he was an invited researcher in the Human Information Processing Division of the Advanced Telecommunications Research Laboratory, in Kyoto, Japan, and also worked as a civilian scientist doing simulation and training research for the U.S. Navy. John holds a Ph.D. in experimental psychology from the University of South Florida and has published articles and chapters on usability methods, skill training, naturalistic decision-making, speech perception and second-language learning. He has been creating and using personas for more than five years, continually developing a more rigorous approach to the method and mentoring numerous product teams at Microsoft and companies worldwide in adopting the technique. John has led workshops and spoken widely on the topic at both academic and industry events.Tamara Adlin is the Principal consultant at Adlin, Inc. She was formerly a Customer Experience Manager at Amazon.com. For the past six years, John and Tamara have been researching and using personas, leading workshops, and teaching courses at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals.

Experience Strategist, adlin, inc.

Table of Contents

usively focused on interaction design's most popular new technique.

Product Details

ISBN:
9780125662512
Publisher:
Morgan Kaufmann Publishers
Subject:
New products
Author:
Adlin, Tamara
Author:
Pruitt, John
Author:
Pruitt, John S.
Author:
Adlin, Pruitt, John, Tamara
Subject:
Product management
Subject:
User Interfaces
Subject:
Miscellaneous Software
Subject:
Programming - General
Subject:
Graphics-User Interface
Series:
Morgan Kaufmann Series in Interactive Technologies
Publication Date:
20060531
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
744
Dimensions:
9.25 x 7.5 in

Related Subjects

Business » Management
Computers and Internet » Graphics » User Interface
Science and Mathematics » Nature Studies » General

The Persona Lifecycle: A Field Guide for Interaction Designers
0 stars - 0 reviews
$ In Stock
Product details 744 pages Morgan Kaufmann Publishers - English 9780125662512 Reviews:
"Synopsis" by , Addressing the "how" of creating effective personas and using those personas to design products that people love, this book is ideal for designers and developers. It offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs.

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