The Against The Clock Companion Series offers insight into fundamental artistic issues. It covers the details of broad design topics such as:
The basic rules of good design,
The proper and effective use of color,
The history and application of typography,
Typography's role in the design process,
The principles underlying proven and compelling Web site design.
The Against The Clock Companion Series works together with application-specific libraries of training and skills-development books. The books in the series provide background in fundamental design and artistic issues. They complement the hands-on, skills-based approach of the Against the Clock and other applications titles. The series:
Contains richly illustrated real-world examples of commercial and institutional artwork, designs, packaging, and other creative assignments;
Provides the reasoning behind the creative strategies, production methodologies, and distribution models in the words of the artists who provided them;
Addresses the four most important disciplines critical to successful use of computer arts applications: design, color, typography, and Web page design;
Presents the material in a friendly and easy-to-understand manner, rather than relying on technical jargon or obsolete terminology.
Design Companion for the Digital Artist (Against the Clock Graphic Art)
Used Trade Paper
Against The Clock
0 stars -
Prentice Hall -
The Against The Clock Companion Series offers insight into fundamental artistic issues, such as:
basic rules of good design
proper and effective use of color
typography's role in the design process
principles underlying proven and compelling Web site design
The Against the Clock Companion Series contains richly illustrated, real-world commercial and institutional examples and provides the reasoning behind the creative strategies, production methodologies, and distribution models. It addresses disciplines most critical to computer arts such as design, color, typography, and web page design.
The Design Companion for the Digital Artist provides the missing elements in the digital artist's library. While many people can learn how to use QuarkXPress, PageMaker, Adobe Illustrator, Macromedia Flash, and other graphic applications, books designed to teach specific applications simply can't deliver information on what looks good. This work focuses on just that--fundamental and proven methods of building and designing effective and attractive pages. From where to get ideas to how to deliver them most effectively, this book introduces concepts such as the proper use of space, the best way to arrange elements on a page, what people see, and much, much more. Whatever book the reader is using to learn the technical application of digital tools, the techniques and issues provided in this book will dramatically improve their results. A Hard Look at Creativity; Developing the Concept; Abstraction, Symbolism, and Visual Metaphor; Putting it all Together; Shape/Container Relationship; Layout; Line; Type; Color; Paper, Binding, and Finishing; Using Pictures Effectively; Publication Design; Illustration; Corporate Identity; Point-of Purchase Display and Packaging; Advertising Design; Web Design and Multimedia. For digital artists.
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