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Nudge: Improving Decisions about Health, Wealth, and Happiness

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Nudge: Improving Decisions about Health, Wealth, and Happiness Cover

ISBN13: 9780143115267
ISBN10: 014311526x
Condition: Standard
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Common "Nudges"

  1. The design of menus gets you to eat (and spend) more. For example, lining up all prices on either side of the menu leads many consumers to simply pick the cheapest item. On the other hand, discretely listing prices at the end of food descriptions lets people read about the appetizing options first…; and then see prices.
  2. "Flies" in urinals improve, well, aim. When Amsterdam's Schiphol Airport was faced with the not uncommon issue of dirty urinals, they chose a unique solution: by painting "flies" in the (center of) commodes, men obligingly aimed at the insects, reducing spillage by 80 percent.
  3. Credit card minimum payments affect repayment schedules. Among those who only partially pay off credit card balances each month, the repayment level is correlated with the card's minimum payment — in other words, the lower the minimum payment, the longer it takes a consumer to pay off the card balance.
  4. Automatic savings programs increase savings rate. All over the country, companies are adopting the Save More Tomorrow program: firms offer employees who are not saving very much the option of joining a program in which their saving rates are automatically increased whenever they get a raise. This plan has more than tripled saving rates in some firms, and is now offered by thousands of employers.
  5. "Defaults" can improve rates of organ donation. In the United States, about one-third of citizens have signed organ donor cards. Compare this to Austria, where 99 percent of people are potential organ donors. One obvious difference? Americans must explicitly consent to become organ donors (by signing forms, for example) while Austrians must opt out if they do not want to be organ donors.

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Elena Adamo, May 25, 2013 (view all comments by Elena Adamo)
Fascinating from the first few pages! This book sucks you in with offbeat examples that had me striking up conversations with everyone I came into contact with. It was practical too! Many of us have responsibilities in our work and home lives that require us to assist others in making decisions. This book lays out some of the ways that we do that so that we can be more conscientious and effective at it.
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curmudgeon, January 1, 2011 (view all comments by curmudgeon)
Good book. Keeps you talking back to it, arguing, agreeing, thinking about how you'd present its ideas to others.
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Product Details

Improving Decisions about Health, Wealth, and Happiness
Richard H. Thaler and Cass R. Sunstein
Thaler, Richard H.
Sunstein, Cass R.
Penguin Books
Decision Making & Problem Solving
Sociology - General
Consumer behavior
Economics -- Psychological aspects.
Making & Problem Solving
Psychology : General
Edition Description:
Trade paper
Publication Date:
Grade Level:
from 12
9 x 6 in 1 lb
Age Level:

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Related Subjects

Business » Strategy
Health and Self-Help » Psychology » General
Health and Self-Help » Self-Help » General
History and Social Science » Economics » General
History and Social Science » Sociology » General

Nudge: Improving Decisions about Health, Wealth, and Happiness Used Trade Paper
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Product details 320 pages Penguin Books - English 9780143115267 Reviews:
"Synopsis" by , Citing decades of cutting-edge behavioral science research, the authors demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom.
"Synopsis" by ,
Nudge is about choices-how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make- including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.

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