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Other titles in the Chicago Studies in Ethnomusicology series:

Cassette Culture: Popular Music and Technology in North India (Chicago Studies in Ethnomusicology)

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Cassette Culture: Popular Music and Technology in North India (Chicago Studies in Ethnomusicology) Cover

 

Synopses & Reviews

Publisher Comments:

In Cassette Culture, Peter Manuel tells how a new mass mediumand#8212;the portable cassette playerand#8212;caused a major upheaval in popular culture in the world's second-largest country. The advent of cassette technology in the 1980s transformed India's popular music industry from the virtual monopoly of a single multinational LP manufacturer to a free-for-all among hundreds of local cassette producers. The result was a revolution in the quantity, quality, and variety of Indian popular music and its patterns of dissemination and consumption.

Manuel shows that the cassette revolution, however, has brought new contradictions and problems to Indian culture. While inexpensive cassettes revitalized local subcultures and community values throughout the subcontinent, they were also a vehicle for regional and political factionalism, new forms of commercial vulgarity, and, disturbingly, the most provocative sorts of hate-mongering and religious chauvinism.

Cassette Culture is the first scholarly account of Indian popular music and the first case study of a technological revolution now occurring throughout the world. It will be an essential resource for anyone interested in modern India, communications theory, world popular music, or contemporary global culture.

Description:

Includes bibliographical references (p. 289-296) and index.

About the Author

Peter Manuel is assistant professor in the Department of Art, Music, and Philosophy at John Jay College (City University of New York). His other publications include Popular Musics of the Non-Western World, Thumri in Historical and Stylistic Perspectives, and Essays on Cuban Music.

Table of Contents

Preface

Motivations and Predispositions

Scope and Orientation

Methodology

Transliteration

Acknowledgments

1. Introduction: Theoretical Perspectives

Cassettes and the New Media Technologies

Cassette Technology and the "Democratic-Participant" Media

Theoretical Approaches: Ethnomusicology and Media Theory

Control of the Media

Media Content

Reception Theory: Effects and Audience Interpretations of Media Content

Base and Superstructure in an Integrated Cultural Materialism

Conclusions

2. The Impact of Cassettes on the International Recording Industry

Contrasting Patterns of Development

The International Impact of Cassette Technology

Cassette Piracy

The Emergence of Legitimate Cassette Industries

3. The Music Industry and Film Culture up to 1975

The Growth of the Indian Record Industry

Radio

Film Music and Film Culture

Film Music: Context and Content

The Impact of Film Music on Folk Music

Conclusions

4. The Advent of Cassettes: New Alternatives to His Master's Voice

Cassettes come to India

Cassette Producers

Financial and Technological Aspects of the Cassette Industry

Promotion and Publicity

Music-Industry Organizations

Piracy

Compact Discs

5. Cassettes and the Modern Ghazal

The Traditional Ghazal

The Rise and Fall of the Film Ghazal

The Modern Ghazal

"Pop" Goes the Ghazal

Conclusions

6. Devotional Music

Music and Bhakti in Hindu Culture

Devotional Music and the Mass Media

Ghazal, Cassettes, and the Emergence of the Pop Bhajan

The Mainstream Pop Bhajan: Aesthetics, Ethos, and Commercialism

"Great" and "Little Traditions" in Commercial Devotional Music

Production and Marketing of Devotional Music

Muslim Devotional Music

Cassettes and Live Performance

Conclusions

7. The Politics of Parody: Tune-Borrowing in Popular and Folk Music

Parody in Hindustani Music

Parody in Folk Music

"Versions": Recycling the Classics

Copyright

Conclusions

8. Regional Musics

Social Identity and Regional Syncretic Musics

Cassettes and Diversification: Region, Language, and Genre

Cassettes and Class Expression

Gender

The Impact of Commodification

Song Texts in Regional Cassette-Based Music

Cassettes and Lewd Regional Songs

Cassettes and Live Performance

Regional Cassette Musics

Conclusions

9. Rasiya: A Case Study in Commercialization

Braj Culture and Rasiya

Song Texts in Secular Folk Rasiya

Gender Representation in Rasiya

Rasiya and Socioeconomic Modernization

Rasiya and Mass Culture

Film Parodies and Hathrasi Rasiya

The Advent of Cassettes

Cassettes and the "Little Tradition" of Rasiya Bhakti

Secular Rasiya Cassettes

Song Texts in Commercial Rasiya

Disparaging Perspectives

M. H. Zaidi, Rasiya Producer

Singer-Poet Sevaram "Tanatan" Sharma

Conclusions

10. Cassettes and Sociopolitical Movements

Jagori: Cassettes and Women's Liberation

Regional Movements in Eastern Bihar

Cassettes and the 1989 Elections

Regional and Sectarian Movements

Cassettes and the Contemporary Hindu-Muslim Conflict

11. Conclusions: A Micro-Medium in Macro-Perspective

Notes

Glossary of Indian-Language Terms

Bibliography

Some Recent Parodies in Film Music

Index

Product Details

ISBN:
9780226504018
Author:
Manuel, Peter
Publisher:
University of Chicago Press
Location:
Chicago :
Subject:
General
Subject:
Ethnic
Subject:
Popular Culture
Subject:
History and criticism
Subject:
Music
Subject:
Popular music
Subject:
Sound recording industry
Subject:
Audiocassettes
Subject:
Mass media and music.
Subject:
Sound recording industry -- India.
Subject:
Comunicaciâon de masas
Subject:
Popular Culture - General
Subject:
Mâusica y sociedad
Subject:
Grabaciones sonoras
Subject:
Music -- Social aspects.
Subject:
Sociology - General
Edition Description:
1
Series:
Chicago Studies in Ethnomusicology
Series Volume:
9436
Publication Date:
19930531
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
24 halftones
Pages:
322
Dimensions:
9 x 6 x 1 in

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Related Subjects

Arts and Entertainment » Music » General
History and Social Science » Politics » General
History and Social Science » Sociology » General

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