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The Artist's Guide: How to Make a Living Doing What You Loveby Jackie Battenfield
Synopses & Reviews
Using a "tough love approach" to pursuing a career in the visual arts, Jackie Battenfield expands on her highly successful classes and workshops to provide a comprehensive guide for both emerging and mid-career artists.
Providing real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including marketing, online promotion, building professional relationships, grant writing, and portfolio development.
Each chapter ends with an insightful "Reality Check" interview, featuring advice and useful information from high-profile artists and professionals.
The result is an inspiring, experiential guide brimming with field-tested techniques that readers can easily apply to their own career.
Gallery director, artist, and lecturer Jackie Battenfield offers expert advice on how to develop a sustained and rewarding career as a visual artist.
The Art Rules provides a practical, operational guide for visual artists, which demystifies the art world and enables artists to find success on their terms.
While visual artists are gifted at creating their own art, they are typically ill-prepared to create and perpetuate a successful career.
Rather than simply providing the authorand#8217;s advice this book delivers wisdom and guidelines from acknowledged art world experts.and#160; Paul Klein, the author, has interviewed hundreds of major art world leaders who share their expertise and knowledge, while demonstrating their accessibility. They discuss how they achieved their success, how they stay on top of their game, how artists get on their radar and their passion for contemporary art and artists.
The book provides readers with many and#8220;Eureka!and#8221; moments as they realize success is within their reach.and#160; Success is not particularly complicated. Itand#8217;s just that the route to that success is invariably not taught, shared or demonstrated for the visual artist.and#160; This book does precisely that.and#160;
A well-known advocate and proponent of art in Chicago, Paul Klein is a longtime gallerist whose friendships with artists, dealers, collectors, and curators have afforded him a rare vantage point on the vagaries and victories of the art world. Since closing his gallery in 2004, he has parlayed his insider knowledge into a cottage industry that addresses the imbalance between visual artistsand#8217; gifts for creation and their frequent unfamiliarity with the work of managing successful careers. Advising artists as they navigate the commercial aspects of their work, Klein teaches courses and seminars that explore what museum curators are looking for in contemporary artists, how galleries select their artists, how to sell to corporate art consultants, how to price art, and many other subjects.
Based on his many years in both the art world as a gallery owner and educator, The Art Rules is a practical, operational guide for visual artists that demystifies the art world and empowers practitioners to find success on their own terms. Bringing together the personal experiences of hundreds of major art world leaders, Klein chronicles their success, their staying power, their interests, and their passions. Filling a major void, The Art Rules gives practitioners the tools they need to realize their potential. Ultimately, Klein shows, success is not particularly complicated, but it is rarely taught, shared, or demonstrated for the visual artist. This book does precisely that.
About the Author
Jackie Battenfield's work is represented in over a thousand collections worldwide. She teaches a course in professional development in the visual arts at Columbia University.
Table of Contents
Foreword - Dana Martin Davis
Chapter 1: The Art Rules
Chapter 2: On Being an Artist
Chapter 3: Nourishing an Artistandrsquo;s Soul andndash; Renee Freedman
Chapter 4: Making the Art: Trusting Your Vision
Chapter 5: Great Work andndash; Michael Bungay Stanier
Chapter 6: Relationships
Chapter 7: Talking Your Talk: What Kind of Art Do You Make? andndash; Gwenda Joyce
Chapter 8: Tools for Success
Chapter 9: Education
Chapter 10: Artful Work: Making the Money You Deserve andndash; Sheryl Kosovski
Chapter 11: Making It without a Gallery
Chapter 12: How to Get a Gallery
Chapter 13: How to Turn Obstacles into Art Business Opportunities andndash; Aletta De Wal
Chapter 14: Pricing Your Art
Chapter 15: Exposure
Chapter 16: Live with Routines to Free Your Creative Mind andndash; Alyson B. Stanfield
Chapter 17: Opportunities
Chapter 18: Location
Chapter 19: Artist Websites: How to Increase Your Online Traffic (and Keep Everyone on Your Site Longer) andndash; Alan Bamberger
Chapter 20: Success Awaits
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