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Other titles in the Voices That Matter series:

Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter)

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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) Cover

 

Synopses & Reviews

Publisher Comments:

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:

  • AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?

  • PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?

  • THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?

  • THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?

Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

Synopsis:

This book, based on the author's conference presentation, takes a fresh approach to designing sites and interaction based on the stages of seduction. This beautifully-designed book follows its own principles of seduction and examines what motivates and causes people to act. Topics include ways to create playful engagements during the moment; how to put people at ease through sense-making, reassurance, and clear communication; ways to grab attention through language, visuals, and emotions; and how to continue motivating long after the first encounter. The author goes further and shows examples of how these technique have been applied with great success. In addition, sprinkled throughout the text are interviews with influential Web and interactions designers.

About the Author

Stephen P. Anderson is an internationally recognized speaker and consultant based in Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He's designed web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.

Table of Contents

Introduction

1. Why Seductive Web Design

2. First Thhings First

Seduction

3. The "Play With Me" Lense

4. The "Nudge Me" Lense

5. The "Help Me Believe" Lense

6. The "Excite Me" Lense

7. The "Motivate Me" Lense

Application

8. Putting it All Together: Examples of Seductive Sites

9. Seductive Strategies

Clarification

10. Special Topics

Product Details

ISBN:
9780321725523
Author:
Anderson, Stephen P.
Publisher:
New Riders Publishing
Subject:
Internet - Web Site Design
Subject:
Internet - General
Copyright:
Edition Description:
Trade paper
Series:
Voices That Matter
Publication Date:
20110614
Binding:
TRADE PAPER
Language:
English
Pages:
240
Dimensions:
9.2 x 8 x 0.438 in 515 gr

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Related Subjects

Computers and Internet » Computers Reference » General
Computers and Internet » Graphics » User Interface
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Design
Computers and Internet » Internet » Web Publishing
Computers and Internet » Software Engineering » General

Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) New Trade Paper
0 stars - 0 reviews
$34.99 In Stock
Product details 240 pages New Riders Publishing - English 9780321725523 Reviews:
"Synopsis" by , This book, based on the author's conference presentation, takes a fresh approach to designing sites and interaction based on the stages of seduction. This beautifully-designed book follows its own principles of seduction and examines what motivates and causes people to act. Topics include ways to create playful engagements during the moment; how to put people at ease through sense-making, reassurance, and clear communication; ways to grab attention through language, visuals, and emotions; and how to continue motivating long after the first encounter. The author goes further and shows examples of how these technique have been applied with great success. In addition, sprinkled throughout the text are interviews with influential Web and interactions designers.
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