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100 Things Every Designer Needs to Know about People (Voices That Matter)

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Synopses & Reviews

Publisher Comments:

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:

  • What grabs and holds attention on a page or screen?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • What is the limit to someone’s social circle?
  • How do you motivate people to continue on to (the next step?
  • What line length for text is best?
  • Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Synopsis:

If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. What grabs and holds attention on a page or screen? What is more important, peripheral vision or central vision? How much information is too much at one time? How do you motivate people to continue on to the next step? What line length should you use if you want people to read text on or offline? What about color? Imagery? Does font type really matter? These are just a few of the questions that the book answers.

This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.

About the Author

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.

Table of Contents

The Psychology of Design

How People See

How People Read

How People Remember

How People Think

How People Focus Their Attention

What Motivates People

People Are Social Animals

How People Feel

People Make Mistakes

How People Decide

Bibliography

INDEX

Product Details

ISBN:
9780321767530
Author:
Weinschenk, Susan M
Publisher:
New Riders Publishing
Author:
Weinschenk, Susan
Subject:
Desktop Publishing - General
Subject:
Psychology : General
Copyright:
Edition Description:
Trade paper
Series:
Voices That Matter
Publication Date:
20110414
Binding:
TRADE PAPER
Language:
English
Pages:
256
Dimensions:
9 x 7 x 0.443 in 465 gr

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Related Subjects

Arts and Entertainment » Art » Design
Arts and Entertainment » Art » Style and Design
Computers and Internet » Desktop Publishing » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Design
Computers and Internet » Internet » Web Information
Computers and Internet » Internet » Web Publishing
Health and Self-Help » Psychology » General
History and Social Science » Sociology » General

100 Things Every Designer Needs to Know about People (Voices That Matter) New Trade Paper
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$34.99 In Stock
Product details 256 pages New Riders Publishing - English 9780321767530 Reviews:
"Synopsis" by , If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. What grabs and holds attention on a page or screen? What is more important, peripheral vision or central vision? How much information is too much at one time? How do you motivate people to continue on to the next step? What line length should you use if you want people to read text on or offline? What about color? Imagery? Does font type really matter? These are just a few of the questions that the book answers.

This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.

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