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    Julie Schumacher 9780385538138

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Creative Boot Camp: Generate Ideas in Greater Quantity and Quality in 30 Days (Voices That Matter)

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Creative Boot Camp: Generate Ideas in Greater Quantity and Quality in 30 Days (Voices That Matter) Cover

 

Synopses & Reviews

Publisher Comments:

Creative Boot Camp is a 30-day creative training program that will increase the quantity and quality of your ideas. The book begins by exploring what creativity is and isn't, how we can train ourselves to improve our own ideation, and what steps we need to take to generate more ideas and better ideas for our creative selves, our creative projects, our creative businesses, and our creative lives.

Like any muscle, creativity requires repetitive and challenging exercise to grow. The 30-day program provides an escalation of creative exercises that test our problem-solving prowess and train us to overcome the obstacles that inhibit ideation. The program tests regularly, both in idea quantity and quality, to ensure we are on track with our boot camp goals. But unlike the gym, these exercises aren't to be dreaded. They are light, fun, and take 10-15 minutes max. By the end of the 30-day boot camp, readers will see noticeable improvement in the quantity and quality of their ideas.

About the Author

Stefan Mumaw is the Creative Director and Purveyor of All That Rocks at Callahan Creek, a Kansas City-based ad agency. He has written five books, the most recent being Chasing the Monster Idea, which examines the characteristics shared between truly monstrous creative ideas. Previously, he co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, along with Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and has been known to embarrass himself and those around him if given the opportunity.

Table of Contents

Philosophy

Habit

Purpose/Restriction/Action

Failure Tolerance

Question Design

Digging Deeper

Inspiration in the Everyday

The Battles

Pushed Forward vs Pulled Back

Input vs Output

Artistic vs Creative

Moment vs Habit

Present vs Aware

Freedom vs Restriction

Solution vs Answer

Effort vs Value

Motivation vs Inspiration

Training Prep

30-Day Program

Baseline Testing

Weekly Focus

Daily Exercises

Weekly Progress Checks

Follow-Up Planning

Product Details

ISBN:
9780321884640
Author:
Mumaw, Stefan
Publisher:
New Riders Publishing
Subject:
Desktop Publishing - General
Subject:
Psychology : General
Edition Description:
Trade paper
Series:
Voices That Matter
Publication Date:
20121131
Binding:
TRADE PAPER
Language:
English
Pages:
240
Dimensions:
9 x 6 x 0.599 in 506 gr

Related Subjects

Business » Personal Skills
Computers and Internet » Desktop Publishing » General
Health and Self-Help » Psychology » General

Creative Boot Camp: Generate Ideas in Greater Quantity and Quality in 30 Days (Voices That Matter) New Trade Paper
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Product details 240 pages New Riders Publishing - English 9780321884640 Reviews:
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