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E-Commerce: Real Issues and Cases

E-Commerce: Real Issues and Cases Cover

 

Synopses & Reviews

Publisher Comments:

Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these businesses successful and others fail? What is the real impact the Internet is having on the business world? Knapp's Introduction to E-Commerce can help you figure out this new sector of the business world.

Book News Annotation:

Knapp (accounting, University of Oklahoma) focuses on case studies to discern the secrets of successful Internet businesses, and to identify the mistakes that lead to collapse. Ethical questions are highlighted. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)

About the Author

Michael Chris Knapp, PhD, CPA, CMA, has been a member of the faculty of the University of Oklahoma since 1988. Professor Knapp has published extensively in both academic research journals and practitioner-oriented journals. Professor Knapp has written numerous articles for major metropolitan newspapers on a wide range of business topics, including several articles appearing in the Los Angeles Times.

Table of Contents

Module 1: The Big Issues Case 1.1 Regulating Cyberspace: Paul Revere Vs. The Corporate Raiders Case 1.2 Global E-Commerce: Competition, Conflict . . . Cooperation Case 1.3 Privacy Matters: Cookies Case 1.4 Privacy Matters: Carnivore Case 1.5 To Tax or Not To Tax Module 2: Fortunes Made Case 2.1 Yoo-hoo? Case 2.2 Citizen Case Case 2.3 The Accidental Billionaire: Pierre Omidyar, Founder of eBay Case 2.4 Abracadabra, Inc. Case 2.5 Mark Cuban: Internet Maverick Module 3: E-busts Case 3.1 PointCast, FallFast Case 3.2 Millennium Mania Case 3.3 Toby's Toys Case 3.4 Internet Bubble, Part I: Party Time Case 3.5 Internet Bubble, Part II: Burn, Baby, Burn Module 4: The Dark Side of E-Commerce Case 4.1 Free Kevin Case 4.2 Master of Their Domains Case 4.3 Debits, Credits and Dot-Coms Case 4.4 CyberEthics: Means, Ends and Mean Ends Module 5: Status Reports Case 5.1 E-Mail: The Killer App Case 5.2 To B Or Not 2B Case 5.3 Wapathy and Waplash: Welcome to the Wireless Internet Case 5.4 Online Brokers: Going for Broke on the Internet Case 5.5 Electronic Hatcheries Case 5.6 Brainiacs, Inc: The Brave New World of E-Consulting

Product Details

ISBN:
9780324074697
Subtitle:
Real Issues and Cases
Author:
Knapp, Michael C.
Author:
Knapp, Chris
Author:
Knapp, Chris (Michael C. (Chris) Knapp)
Publisher:
Cengage Learning
Location:
Mason, Ohio
Subject:
Internet - General
Subject:
Entrepreneurship
Subject:
Electronic Commerce
Subject:
E-Commerce
Subject:
E-Commerce - General
Subject:
Accounting - General
Subject:
Financial Applications - General
Subject:
Business Writing
Copyright:
Edition Description:
Includes bibliographical references and index.
Series Volume:
4
Publication Date:
April 2002
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Pages:
384
Dimensions:
10.06x8.10x.81 in. 1.68 lbs.

Related Subjects

Business » Accounting and Finance
Business » General
Business » Management
Business » Small Businesses » General
Business » Start Up Business
Business » Writing
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Publishing
Computers and Internet » Personal Computers » Applications

E-Commerce: Real Issues and Cases
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Product details 384 pages South-Western Educational Publishing - English 9780324074697 Reviews:
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