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Sway: The Irresistible Pull of Irrational Behavior


Sway: The Irresistible Pull of Irrational Behavior Cover

ISBN13: 9780385530606
ISBN10: 0385530609
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Ori Brafman is coauthor of The Starfish and the Spider and is a renowned organizational expert who regularly speaks before Fortune 500, governmental, and military audiences. A graduate of Stanford Business School, he lives in San Francisco.


Rom Brafman holds a Ph.D. in psychology and has taught university courses in personality and personal growth. His current research interests focus on the dynamics of interpersonal relationships. He has a private practice in Palo Alto, California.

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Average customer rating based on 2 comments:

Ann Rolke, September 20, 2011 (view all comments by Ann Rolke)
I discovered this book by chance at a house I was visiting and immediately sat down to read the first chapter. I've since gotten my own copy and it's a quick and fascinating read. Why DO we do the irrational things we do? I'm especially interested in why people vote the way they do (crowd influence) and ignore health warnings (I can't remember what they call this, but it's covered!). It will help you not only understand yourself, but everyone else as well.
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O2BLUE, November 2, 2009 (view all comments by O2BLUE)
Interesting Book. The most intriguing chapters are those that discuss the effectiveness of the interviewing process and financial impacts on decision making.
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Product Details

Brafman, Ori
Broadway Business
Brafman, Rom
Ori Brafman and Rom Brafman
Marketing - General
General Business & Economics
Edition Description:
Trade paper
Publication Date:
Grade Level:
8.34x4.87x.58 in. .40 lbs.

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Sway: The Irresistible Pull of Irrational Behavior Used Trade Paper
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Product details 224 pages Broadway Business - English 9780385530606 Reviews:
"Synopsis" by , Like the bestsellers "Blink" and "Freakonomics," this lively narrative offers a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.
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