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Culture and Public Relations: Links and Implications (Routledge Communication)

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Culture and Public Relations: Links and Implications (Routledge Communication) Cover

 

Synopses & Reviews

Publisher Comments:

Culture and Public Relations explores the impact of culture societal and organizational through the global lens of public relations. Structuring the volume around three themes — culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture — the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the corporate cultures of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.

With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It will be required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Product Details

ISBN:
9780415887274
Author:
Sriramesh, Krishnamurthy (edt)
Publisher:
Routledge
Editor:
Vercic, Dejan
Editor:
Sriramesh, Krishnamurthy
Author:
Sriramesh, Krishnamurthy
Subject:
Public Relations
Subject:
Communication Studies
Subject:
Media Studies
Subject:
Business-Customer Service
Copyright:
Series:
Routledge Communication
Publication Date:
20120431
Binding:
TRADE PAPER
Language:
English

Related Subjects

Business » Communication
Business » Customer Service
History and Social Science » Intercultural Communications » General
History and Social Science » Linguistics » General
History and Social Science » Sociology » Media

Culture and Public Relations: Links and Implications (Routledge Communication) New Trade Paper
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