Dreadfully Ever After Sale
 
 

Recently Viewed clear list


Original Essays | September 30, 2014

Benjamin Parzybok: IMG A Brief History of Video Games Played by Mayors, Presidents, and Emperors



Brandon Bartlett, the fictional mayor of Portland in my novel Sherwood Nation, is addicted to playing video games. In a city he's all but lost... Continue »
  1. $11.20 Sale Trade Paper add to wish list

    Sherwood Nation

    Benjamin Parzybok 9781618730862

spacer
Qualifying orders ship free.
$14.95
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
25 Remote Warehouse Business- Advertising

This title in other editions

Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)

by

Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science) Cover

 

Synopses & Reviews

Publisher Comments:

Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions — each tested with decades of experience — that can be immediately applied to every medium and style of advertising.

During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. "This is a valuable textbook for every student of advertising and every writer of ads," declared the Christian Science Monitor, and Booklist pronounced it "of interest to anyone interested in what makes our business economy work."

Synopsis:

A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising. 

Synopsis:

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Table of Contents

Foreword
1. Seven Steps to Successful Advertising
2. How I Wrote My First Advertisement
3. How to Write Story Copy
4. They Laughed When I Sat Down at the Piano
5. They Grinned When the Waiter Spoke to Me in French
6. Some Principles Learned in Mail Order Advertising
7. An Ad That Failed--and One That Didn't
8. Which Appeals Succeed? . . . Which Fail?
9. How to Think Up Ideas
10. How to Write Headlines
11. Ten Ways to Write the First Paragraph
12. How to Write Advertising Copy
13. Ten Ways to Make Ads Believable
14. Six Ways to Prove It's a Bargain
15. Nine Ways to Make It Easy to Buy
16. Six Ways to Make People Buy Now
17. A Check List for Making Ads Pay
Index
 

Product Details

ISBN:
9780486486017
Author:
Caples, John
Publisher:
Dover Publications
Subject:
Advertising & Promotion
Subject:
copywriting
Subject:
ADS
Subject:
Advertising
Subject:
Business-Advertising
Edition Description:
Trade Paper
Publication Date:
20111031
Binding:
TRADE PAPER
Language:
English
Pages:
256
Dimensions:
8.5 x 5.38 in

Related Subjects

Business » Advertising
Business » Marketing
History and Social Science » World History » General
Reference » Writing » Nonfiction
Science and Mathematics » Mathematics » Geometry » General

Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science) New Trade Paper
0 stars - 0 reviews
$14.95 In Stock
Product details 256 pages Dover Publications - English 9780486486017 Reviews:
"Synopsis" by ,
A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising. 

"Synopsis" by ,
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.