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Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced

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Publisher Comments:

MEDIA NOW, 2010 Update, 6th Edition, encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The 2010 Update of the Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

Table of Contents

Preface. 1. The Changing Media. 2. Media and Society. 3. Books and Magazines. 4. Newspapers. 5. Recorded Music. 6. Radio. 7. Film and Home Video. 8/ Television. 9. The Internet. 10. Public Relations. 11. Advertising. 12. The Third Screen: From Bell's Phone to iPhone. 13. Media Uses and Effects. 14. Media Policy and Law. 15. Media Ethics. 16. Global Communications Media.

Product Details

ISBN:
9780495570080
Subtitle:
Understanding Media, Culture, and Technology, Enhanced
Author:
Straubhaar, Joseph
Author:
Larose, Robert
Author:
Davenport, Lucinda
Author:
Straubhaar, Joseph (Joseph Straubhaar)
Publisher:
Wadsworth Publishing
Subject:
Industries - Media & Communications Industries
Subject:
Communication
Subject:
Mass Media - General
Subject:
Communication Studies
Subject:
Media Studies
Subject:
Mass media -- United States.
Subject:
Telecommunication -- United States.
Subject:
Business Communication
Copyright:
Edition Description:
Enhanced
Publication Date:
20090728
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
608
Dimensions:
10.70x8.40x.90 in. 2.65 lbs.

Related Subjects


Business » Communication
Business » General
History and Social Science » Intercultural Communications » General
History and Social Science » Journalism » General
History and Social Science » Sociology » Media
Textbooks » General

Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced Used Trade Paper
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Product details 608 pages Wadsworth Publishing Company - English 9780495570080 Reviews:
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