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Sams Teach Yourself Google Analytics in 10 Minutes (Sams Teach Yourself...in 10 Minutes)

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Sams Teach Yourself Google Analytics in 10 Minutes (Sams Teach Yourself...in 10 Minutes) Cover

 

Synopses & Reviews

Publisher Comments:

Google Analytics is a free service offered by Google that generates detailed statistics about website visitors. The service tracks visitors from all referring websites, include search engines, pay-per-click (PPC) advertising networks (such as Google AdWords), display advertisements, email marketing, and other sources. Unlike competing web analytics services, Google Analytics is aimed at both webmasters and marketers — and as such is especially useful in tracking marketing-related information, including that related to ecommerce. Sams Teach Yourself Google Analytics in 10 Minutes offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything you need to know to quickly and easily use Google Analytics. Step-by-step instructions walk you through the most common questions, issues, and tasks... "Did You Know?" tips offer insider advice and shortcuts... "Watch Out!" alerts help you avoid problems. This book will provide beginner and experienced users alike with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common Google Analytics pitfalls, and is written in a clear easy to understand format.

 

  • Google Analytics is a free service offered by Google that generates detailed statistics about website visitors
  • Google Analytics is especially useful in tracking marketing-related information, including that related to e-commerce
  • This book helps marketers make sense of the sometimes bewildering array of reports and data that Google Analytics makes available, and how to best apply it
  • Book News Annotation:

    Intended for website owners, these 25 short lessons explain Goog‛s free tool for generating detailed statistics about website visitors. Small b&w screenshots illustrate how to create a Google Analytics account, navigate the dashboard page, track visitors to a site, analyze the popularity of content, view AdSense and Ecommerce reports, filter data, and test page variations with Website Optimizer. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

    Synopsis:

    Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

     

    10 minutes is all you need to learn how to…

    • Quickly create a Google Analytics account and add Google Analytics to your site
    • Define goals and measure how well your site is achieving them
    • Track visitors from search engines, pay-per-click advertising, email, and other sources
    • Discover the pages your visitors view, how long they stay, and where they exit
    • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
    • Identify your best and worst content, and fix poorly performing pages
    • Improve your site by tracking error pages and broken links
    • Measure AdWords traffic, position, and e-commerce performance
    • Manage Google Analytics through the Dashboard
    • Customize Google Analytics to work more effectively with your site
    • Capture more accurate information by filtering out internal traffic
    • Choose the right reports and data, understand them, and act on what you learn

    Table of Contents

    Introduction vi

    1 A 10-Minute Guide to Web Analytics 1

    2 Creating a Google Analytics Account 9

    3 Adding Google Analytics to Your Website 15

    4 Using the Google Analytics Dashboard 25

    5 Customizing Data in the Dashboard 39

    6 Tracking Visitors 51

    7 Analyzing Traffic Sources 69

    8 Analyzing Top Content 79

    9 Tracking AdSense Performance 91

    10 Viewing the Site Overlay Report 101

    11 Tracking AdWords Traffic 105

    12 Tracking Ecommerce 113

    13 Measuring Site Search Usage 123

    14 Setting Up Goals and Funnels 131

    15 Using Event Tracking 139

    16 Creating Custom Reports 145

    17 Filtering Data 155

    18 Customizing the Google Analytics Tracking Code 163

    19 Creating User-Defined Visitor Types 167

    20 Filtering Out Internal Traffic 171

    21 Tracking Error Pages and Broken Links 179

    22 Tracking File Downloads 183

    23 Tracking Full Referring URLs 187

    24 Identifying Poorly Performing Pages 191

    25 Fixing Problem Pages with Website Optimizer 197

    Index 205

    Product Details

    ISBN:
    9780672333200
    Author:
    Miller, Michael
    Publisher:
    Sams
    Subject:
    Enterprise Applications - General
    Subject:
    Sales & Selling - General
    Subject:
    Sales & Selling
    Subject:
    Software Engineering - Programming and Languages
    Copyright:
    Edition Description:
    Trade paper
    Series:
    Sams Teach Yourself...in 10 Minutes
    Publication Date:
    July 2010
    Binding:
    TRADE PAPER
    Grade Level:
    General/trade
    Language:
    English
    Illustrations:
    Y
    Pages:
    240
    Dimensions:
    8.20x5.62x.49 in. .59 lbs.

    Related Subjects

    Business » Computers
    Business » General
    Business » Sales
    Computers and Internet » Internet » General
    Computers and Internet » Internet » eCommerce
    Computers and Internet » Software Engineering » Programming and Languages

    Sams Teach Yourself Google Analytics in 10 Minutes (Sams Teach Yourself...in 10 Minutes) New Trade Paper
    0 stars - 0 reviews
    $14.99 In Stock
    Product details 240 pages Sams - English 9780672333200 Reviews:
    "Synopsis" by ,

    Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

     

    10 minutes is all you need to learn how to…

    • Quickly create a Google Analytics account and add Google Analytics to your site
    • Define goals and measure how well your site is achieving them
    • Track visitors from search engines, pay-per-click advertising, email, and other sources
    • Discover the pages your visitors view, how long they stay, and where they exit
    • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
    • Identify your best and worst content, and fix poorly performing pages
    • Improve your site by tracking error pages and broken links
    • Measure AdWords traffic, position, and e-commerce performance
    • Manage Google Analytics through the Dashboard
    • Customize Google Analytics to work more effectively with your site
    • Capture more accurate information by filtering out internal traffic
    • Choose the right reports and data, understand them, and act on what you learn
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