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Face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections

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Face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections Cover

 

Synopses & Reviews

Publisher Comments:

Presenting a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects, social media expert David Lee King goes beyond Facebook and Twitter to demonstrate how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. Suggesting myriad ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and location services, King uses real-world examples to illustrate the dos and donts of using social media. The book covers topics including responding to criticism, listening to consumers, creating an approachable tone, and designing a human-centered site, as well as explaining all the critical components of any effective customer-engagement strategy.

About the Author

David Lee King is the digital branch manager at the Topeka & Shawnee County Public Library and is the author of Designing the Digital Experience: How to Use Experience Design Tools and Techniques. He lives in Topeka, Kansas.

Product Details

ISBN:
9780910965996
Author:
King, David Lee
Publisher:
Information Today
Subject:
Business Communication
Subject:
Business - General
Edition Description:
Trade Paper
Publication Date:
20120831
Binding:
TRADE PAPER
Language:
English
Pages:
200
Dimensions:
8 x 6 in

Related Subjects

Business » Communication
Business » Customer Service
Business » General
Business » Sales
Computers and Internet » Internet » Web » Social Networking
Travel » Travel Writing » General

Face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections New Trade Paper
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