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Original Essays | September 18, 2014

Lin Enger: IMG Knowing vs. Knowing



On a hot July evening years ago, my Toyota Tercel overheated on a flat stretch of highway north of Cedar Rapids, Iowa. A steam geyser shot up from... Continue »
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Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful

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Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful Cover

 

Synopses & Reviews

Publisher Comments:

This package contains the following products:

  • 978-0-7817-6919-8 Massage Therapist's Guide to Pathology Werner, Ruth
  • 978-0-9621265-7-4 Business Mastery Sohnen-Moe, Cherie M.
  • 978-1-58255-807-3 Condition-Specific Massage Therapy Bucci, Celia
  • 978-0-7817-6309-7 Drug Handbook for Massage Therapists Wible, Jean M.

Synopsis:

This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.

Synopsis:

This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all new 4th edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career. Compatibility: BlackBerry(R) OS 4.1 or Higher / iPhone/iPod Touch 2.0 or Higher /Palm OS 3.5 or higher / Palm Pre Classic / Symbian S60, 3rd edition (Nokia) / Windows Mobile(TM) Pocket PC (all versions) / Windows Mobile Smartphone / Windows 98SE/2000/ME/XP/Vista/Tablet PC

Synopsis:

This package contains the following products: 

  • 9780781763097 Wible Drug Handbook for Massage Therapists (LWW In Touch Series)
  • 9780962126574 Sohnen-Moe Business Mastery
  • 9781582558073 Bucci Condition-Specific Massage Therapy (LWW Massage Therapy)

Synopsis:

This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all new 4th edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.

Table of Contents

Preface

Part I: Set a Strong Foundation

Chapter 1: Getting Started

Chapter 2: Life Planning

Chapter 3: Success Strategies

Chapter 4: Boost Career Longevity

Part II: Intentional Excellence

Chapter 5: Conscious Practice

Chapter 6: Therapeutic Communications

Part III: Navigate Your Way to the Perfect Job

Chapter 7: An Insider's Look at Work Settings

Chapter 8: Employment Fundamentals

Part IV: Business Beginnings

Chapter 9: An Insider's Look at Practice Settings

Chapter 10: Business Start-Up

Chapter 11: Create a Dynamic Business Plan

Part V: Business Operations

Chapter 12: Practice Management

Chapter 13: Take Your Practice to the Next Level

Chapter 14: Financial Management

Part VI: Marketing Mastery

Chapter 15: Marketing Fundamentals

Chapter 16: Marketing in Action

Chapter 17: Client Retention

Epilogue

Endnotes

Index

Other Offerings

Product Details

ISBN:
9780962126574
Author:
Sohnen Moe, Cherie
Publisher:
Lippincott Williams & Wilkins
Author:
Sohnen-Moe, Cherie M
Author:
&
Author:
Sohnen-Moe, Cherie
Author:
Lippincott Williams
Author:
Lippincott Williams and Wilkins
Author:
Wilkins
Subject:
Allied Health Services - General
Subject:
Management - General
Subject:
Alternative medicine
Subject:
Health and Medicine-Professional Medical Reference
Subject:
Physical Medicine & Rehabilitation
Copyright:
Edition Description:
Trade paper
Publication Date:
20071231
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
462
Dimensions:
11.5 x 8.5 in 2 lb

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Related Subjects

Business » General
Business » Human Resource Management
Business » Investing
Business » Management
Business » Small Businesses » Operations
Health and Self-Help » Health and Medicine » Alternative
Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » General Medicine
Health and Self-Help » Health and Medicine » Medical Specialties
Health and Self-Help » Health and Medicine » Professional Medical Reference
Textbooks » General
Transportation » Nautical » Sailing

Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful Used Trade Paper
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Product details 462 pages Lippincott Williams & Wilkins - English 9780962126574 Reviews:
"Synopsis" by ,
This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.
"Synopsis" by , This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all new 4th edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career. Compatibility: BlackBerry(R) OS 4.1 or Higher / iPhone/iPod Touch 2.0 or Higher /Palm OS 3.5 or higher / Palm Pre Classic / Symbian S60, 3rd edition (Nokia) / Windows Mobile(TM) Pocket PC (all versions) / Windows Mobile Smartphone / Windows 98SE/2000/ME/XP/Vista/Tablet PC
"Synopsis" by ,

This package contains the following products: 

  • 9780781763097 Wible Drug Handbook for Massage Therapists (LWW In Touch Series)
  • 9780962126574 Sohnen-Moe Business Mastery
  • 9781582558073 Bucci Condition-Specific Massage Therapy (LWW Massage Therapy)

"Synopsis" by ,
This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all new 4th edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.
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