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Contemporary Business 2012 Update (14TH 12 - Old Edition)

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Contemporary Business 2012 Update (14TH 12 - Old Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Boone & Kurtz: Contemporary Business, 14th Edition 2012 Update delivers Introduction to Business solutions at the speed of business - providing much needed currency to events in the business world that make the news every day. This edition is the most current and comprehensive Introduction to Business product which builds on the wide array of new concepts from all aspects of the business world including marketing, management, accounting, finance, and economics.

The 14th Edition 2012 Update has the most up-to-date content on the market. Coverage of ethics in the book are enhanced by the revision of most "Solving an Ethical Controversy" Feature, in addition to updates on any references to ethical situations/corporate scandals referenced in the product. The book contains more practice and assessment questions; current content through the Weekly Updates Sites and Business Hot Topics; interactive tutorials through simulations; and engaging videos through Greensburg, KS continuing case.

Table of Contents

PART 1 Business in a Global Environment

Chapter 1 The Changing Face of Business 2

Chapter 2 Business Ethics and Social Responsibility 34

Chapter 3 Economic Challenges Facing Contemporary Business 70

Chapter 4 Competing in World Markets 104

PART 2 Starting and Growing Your Business 143

Chapter 5 Forms of Business Ownership and Organization 144

Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 182

Part 3 Management: Empowering People to Achieve Business 215

Chapter 7 Management, Leadership, and the Internal Organization 216

Chapter 8 Human Resource Management: From Recruitment to Labor Relations 252

Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 284

Chapter 10 Production and Operations Management 314

Part 4 Marketing Management 349

Chapter 11 Customer-Driven Marketing 350

Chapter 12 Product and Distribution Strategies 386

Chapter 13 Promotion and Pricing Strategies 426

PART 5 Managing Technology and Information 465

Chapter 14 Using Technology to Manage Information 466

PART 6 Managing Financial Resources 497

Chapter 15 Understanding Accounting and Financial Statements 498

Chapter 16 The Financial System 532

Chapter 17 Financial Management 566

Appendix A Business Law A-1

Appendix B Insurance and Risk Management A-18

Appendix C Personal Financial Planning A-31

Appendix D Developing a Business Plan A-43

Appendix E Careers in Contemporary Business A-53

Product Details

ISBN:
9781118010303
Subtitle:
2012 Update
Author:
Boone, Louis E.
Author:
Kurtz, David L.
Author:
Boone
Publisher:
Wiley
Subject:
General Business & Economics
Subject:
General & Introductory Business & Management
Subject:
Business - General
Copyright:
Edition Description:
AS/400-sourced content
Series:
CourseSmart
Publication Date:
20111101
Binding:
Electronic book text in proprietary or open standard format
Language:
English
Pages:
768
Dimensions:
273 x 234 x 24.3 mm 55.04 oz

Related Subjects

Business » General
Business » Management
Business » Writing

Contemporary Business 2012 Update (14TH 12 - Old Edition) Used Trade Paper
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Product details 768 pages John Wiley & Sons - English 9781118010303 Reviews:
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