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The Lexus and the Olive Tree: Understanding Globalizationby Thomas L Friedman
Synopses & Reviews
A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do-economically, politically, and culturally-abroad and at home.
As foreign affairs columnist for The New York Times, Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders, and reporting, as only he can, on what he sees. Now he has used his years of experience as a reporter and columnist to produce a pithy, trenchant, riveting look at the worldwide market forces that are driving today's economies and how they are playing out both internationally and locally.
Globalization is the technologically driven expression of free-market capitalism, and as such is essentially an American creation. It has irrevocably changed the way business is done and has raised living standards throughout the world. But powerful local forces-of religion, race, ethnicity, and cultural identity-are in competition with technology for the hearts and minds of their societies. Finding the proper balance between the Lexus and the olive tree is the great game of globalization-and the ultimate theme of Friedman's challenging, provocative book, essential reading for all who care about how the world really works.
"A brilliant guide for the here and now."---The New York Times Book Review
In this vivid portrait of the new business world, Thomas L. Friedman shows how technology, capital, and information are transforming the global marketplace, leveling old geographic and geopolitical boundaries. With bold reporting and acute analysis, Friedman dramatizes the conflict between globalizing forces and local cultures, and he shows why a balance between progress and the preservation of ancient traditions will ensure a better future for all. The Lexus and the Olive Tree is an indispensable look at power and big change in the age of globalization.
"A brilliant guide for the here and now."—The New York Times Book Review
In 1999, Thomas L. Friedman delivered this vivid portrait of how technology, capital, and information were transforming global markets. Today, those same forces have more fluid influence on our lives than ever. The Lexus and the Olive Tree is an indispensable look at power and big change in the age of globalization.
About the Author
Thomas l. Friedman's now-classic From Beirut to Jerusalem won the 1988 National Book Award and established him as America's leading interpreter of international affairs. Twice a Pulitzer Prize winner for his reportage, he lives in Washington, D.C.
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