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Effective Fundraising for Nonprofits: Real-World Strategies That Work, 3rd Ed.

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Effective Fundraising for Nonprofits: Real-World Strategies That Work, 3rd Ed. Cover

 

Synopses & Reviews

Publisher Comments:

Getting tax-exempt status for your nonprofit organization is just the first step — whether its mission will succeed depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how.

Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists and more, the 2nd edition of Effective Fundraising for Nonprofits explains how to:

  • work with individual donors
  • plan special events
  • solicit grants from foundations and corporations
  • get media coverage
  • use the Web to further fundraising goals
  • start a side business to raise funds
  • and much more

The 3rd edition is updated to reflect the latest studies on who gives the most and why. It also contains new tax figures, the new IRS Form 990, updated resource recommendations and contact information and offers tips for "greening" one's special events.

Book News Annotation:

After laying the groundwork for getting the fundraising office and budget in place, this guide explains what motivates individual supporters to donate money to an organization, when to ask them for major gifts, how to hold special events, and whether to pursue grants from foundations, corporations or government. The third edition adds social networking guidance, tips for holding green events, and updated IRS rules. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

An affordable, plain English guide, Effective Fundraising for Nonprofits explains how to: work with individual donors; plan special events; solicit grants from foundations and corporations get media coverage; use the Web to further fundraising goals start a side business and much more.

Synopsis:

Getting tax-exempt status for your nonprofit organization is just the first step toward succeeding in your mission — ultimately, your nonprofit's effectiveness depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how.

Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists, and more, the 3rd edition of Effective Fundraising for Nonprofits offers strategies for raising donations from individuals, companies, and institutions, and covers the tools and staff you'll need to get the job done. Find out how to:

    work with individual donors analyze the donor base plan special events solicit grants from foundations and corporations get media coverage use the Web to further fundraising goals start a side business to raise funds

    Best of all, Effective Fundraising for Nonprofits contains expert advice written in plain English, cutting out the jargon and "consultant speak" that's all too common in many nonprofit books.

    The 3rd edition is updated to include a new focus on fundraising in the down economy and features input from development professionals across the U.S. And, you can read up on latest studies on who gives the most and why and the latest tips for "greening" your nonprofit's special events. Plus, you'll get the latest tax figures, guidelines for the new IRS Form 990, and updated resource recommendations and contact information.

About the Author

Ilona Bray, J.D. is an award-winning author and legal editor at Nolo, specializing in real estate, immigration law, workplace wellness and nonprofit fundraising. Many of her books are consistent Nolo bestsellers, among them Effective Fundraising for Nonprofits, U.S. Immigration Made Easy and Nolo's Essential Guide to Buying Your First Home. Her latest book is entitled The Volunteers' Guide to Fundraising. She particularly enjoys interviewing people and weaving their stories into her books.

Table of Contents

1. Your Fundraising Companion 2. Fundraising Tools
    Fundraising People Fundraising Skills Fundraising Equipment and Technology 3. Developing Your Fundraising Plan
      Getting Started: Set Your Fundraising Goal Evaluate Your Nonprofits Fundraising Assets Develop Your Fundraising Strategy Create the Final Plan 4. Attracting Individual Supporters
        Make Your Organization Look Support Worthy Understand What Motivates Your Supporters Bring in New Supporters 5. How to Keep the Givers Giving
          Thank Your Supporters (and Help Them Satisfy the IRS) Communicate Your Essential Message Invite Supporters to Get More Involved Analyze Your Donor Base When to Call Your Supporters 6. Midscale and Major Donors
            Background Research Get to Know Your Existing Supporters Annual Renewals of Support Lectures, Small Events, and Parties for Major Supporters One-on-One Meetings Setting Up a Focused Major Gifts Campaign 7. Funds From the Great Beyond: Bequests and Legacy Gifts
              How to Attract Legacy Gifts Handling Simple Inheritance Gifts First Steps Toward Attracting Inheritance Gifts Preview of Other Legacy Giving Arrangements 8. Special Events
                Survey of Special Events Choose the Right Event for Your Organization Keep It Green: Attend to Environmental Issues Develop a Realistic Budget Plan and Pace Event Activities Deal With Risks and Liability Issues Last-Minute Tasks and Tips After the Event 9. Raising Money Through Business or Sales Activities
                  Tax Rules for Business Activities Learn From Other Nonprofits Experience Develop Your Own Great—And Low-Risk—Business Idea Measure Your Ideas Against Reality Final Planning and Test Runs Licensing, Sponsorships, and Other Relationships With Existing Businesses The Next Steps 10. Seeking Grants From Foundations, Corporations, and Government
                    Understand the Funders Research Grant Prospects The Proposal Process, From Query Letter Onward Follow Up With the Funder Grant Renewals 11. Creating Printed Communications Materials
                      Brochures Newsletters Annual Reports 12. Designing Your Website to Draw in Donors
                        Basic Contact Information Your Organizations Personality Freshness Content Donation Information and Opportunities Information on Where the Money Goes Information About Funders and Donors Tracking Users 13. Outreach by Traditional and Social Media
                          Placing Your Organizations Stories With Traditional Media What Makes a Good Story Who to Approach With Your Story Pitching and Placing Stories Protecting Yourself in Media Interactions Making Your Own News: Social Media Appendix Worksheets
                            Fundraising Worksheet 1: Sample Cost Analysis Fundraising Worksheet 2: Fundraising Assets Fundraising Worksheet 3: Fundraising Strategy Chart Fundraising Worksheet 4: Mailing Evaluation Fundraising Worksheet 5: Meeting Checklist Fundraising Worksheet 6: Projected Special Event Expenses Fundraising Worksheet 7: Projected Special Event Income Fundraising Worksheet 8: Grant Priorities Summary Chart Fundraising Worksheet 9: Grant Prospects Research Overview Fundraising Worksheet 10: Check Your Websites Fundraising Effectiveness Indextry{F5_flush(document);}catch(e){}

Product Details

ISBN:
9781413312539
Subtitle:
Real-World Strategies That Work
Author:
Ilona Bray
Author:
Bray, Ilona
Publisher:
NOLO
Subject:
Nonprofit Organizations & Charities
Subject:
Finance
Subject:
Reference
Subject:
Business-Nonprofit
Edition Description:
Print PDF
Series:
Effective Fundraising for Nonprofits
Publication Date:
20100824
Binding:
Paperback
Language:
English
Pages:
528
Dimensions:
8.94x7.08x1.05 in. 1.82 lbs.

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Effective Fundraising for Nonprofits: Real-World Strategies That Work, 3rd Ed. Used Trade Paper
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$21.00 In Stock
Product details 528 pages NOLO - English 9781413312539 Reviews:
"Synopsis" by , An affordable, plain English guide, Effective Fundraising for Nonprofits explains how to: work with individual donors; plan special events; solicit grants from foundations and corporations get media coverage; use the Web to further fundraising goals start a side business and much more.
"Synopsis" by ,

Getting tax-exempt status for your nonprofit organization is just the first step toward succeeding in your mission — ultimately, your nonprofit's effectiveness depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how.

Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists, and more, the 3rd edition of Effective Fundraising for Nonprofits offers strategies for raising donations from individuals, companies, and institutions, and covers the tools and staff you'll need to get the job done. Find out how to:

    work with individual donors analyze the donor base plan special events solicit grants from foundations and corporations get media coverage use the Web to further fundraising goals start a side business to raise funds

    Best of all, Effective Fundraising for Nonprofits contains expert advice written in plain English, cutting out the jargon and "consultant speak" that's all too common in many nonprofit books.

    The 3rd edition is updated to include a new focus on fundraising in the down economy and features input from development professionals across the U.S. And, you can read up on latest studies on who gives the most and why and the latest tips for "greening" your nonprofit's special events. Plus, you'll get the latest tax figures, guidelines for the new IRS Form 990, and updated resource recommendations and contact information.

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