Mega Dose
 
 

Recently Viewed clear list


Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel



There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »

spacer
Qualifying orders ship free.
$66.95
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
25 Remote Warehouse Personal Computers- General

More copies of this ISBN

Other titles in the Morgan Kaufmann Series in Interactive Technologies series:

Persuasive Technology: Using Computers to Change What We Think and Do (Morgan Kaufmann Series in Interactive Technologies)

by

Persuasive Technology: Using Computers to Change What We Think and Do (Morgan Kaufmann Series in Interactive Technologies) Cover

ISBN13: 9781558606432
ISBN10: 1558606432
Condition:
All Product Details

 

Synopses & Reviews

Publisher Comments:

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

* Filled with key term definitions in persuasive computing

*Provides frameworks for understanding this domain

*Describes real examples of persuasive technologies

Synopsis:

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology" (an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people?s attitudes and behavior. Technology designers, marketers, researchers, consumers — anyone who wants to leverage or simply understand the persuasive power of interactive technology — will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

Synopsis:

ers — anyone who wants to leverage or simply understand the persuasive power of interactive technology — will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial — and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

Synopsis:

s the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

About the Author

B.J. Fogg directs research and design at Stanford University's Persuasive Technology Lab. An experimental psychologist, Dr. Fogg also teaches in Stanford’s Department of Computer Science and School of Education. He holds several patents, and his work has been featured in The New York Times, The Washington Post, and The Wall Street Journal.

Stanford University, Stanford, CA, U.S.A.

Table of Contents

Foreword by Philip Zimbardo, Ph.D

Preface

Introduction: Persuasion in the Digital Age

Chapter 1: Overview of Captology

Chapter 2: The Functional Triad: Computers in Persuasive Roles

Chapter 3: Computers as Persuasive Tools

Chapter 4: Computers as Persuasive Media: Simulation

Chapter 5: Computers as Persuasive Social Actors

Cbapter 6: Credibility and Computers

Chapter 7: Credibility and the World Wide Web

Chapter 8: Increasing Persuasion Through Mobility and Connectivity

Chapter 9: The Ethics of Persuasive Technology

Chapter 10: Captology: Looking Forward

Appendix: Summary of Principles

Figure Credits

Index

About the Author

What Our Readers Are Saying

Add a comment for a chance to win!
Average customer rating based on 1 comment:

netcommx, September 21, 2008 (view all comments by netcommx)
Some teachers recommend me this Book, I want one of them, I only read some papers of Fogg about Captology and I think that he has a good ideas about this challenge to use the Technology to change how the persons think.

Now I work on thesis on this area and I am using a Fogg ideas.

Best Regards,
Juan Garcia
Ph. D Student
Was this comment helpful? | Yes | No
(1 of 2 readers found this comment helpful)

Product Details

ISBN:
9781558606432
Author:
Fogg, B. J.
Publisher:
Morgan Kaufmann Publishers
Location:
Amsterdam
Subject:
Computer Science
Subject:
Persuasion (psychology)
Subject:
Human-computer interaction
Subject:
User Interfaces
Subject:
Persuasion.
Subject:
Artificial Intelligence - General
Subject:
Intelligence (AI) & Semantics
Subject:
Persuasion (Psychology) - Computer programs
Subject:
Personal Computers-General
Edition Number:
1
Edition Description:
Includes bibliographical references and index.
Series:
Morgan Kaufmann Series in Interactive Technologies
Series Volume:
2001-10
Publication Date:
20021231
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
312
Dimensions:
9 x 8 in.

Other books you might like

  1. Roman Lives: A Selection of Eight... Used Trade Paper $4.50
  2. Java Man: How Two Geologists Changed... Used Hardcover $13.50
  3. Leonardo's Laptop: Human Needs and... Used Hardcover $3.95
  4. Italian Education Used Trade Paper $4.95
  5. Software Requirements: Practical...
    Used Trade Paper $27.50
  6. Dear Exile: The Story of a...
    Used Trade Paper $4.50

Related Subjects

Computers and Internet » Artificial Intelligence » General
Computers and Internet » Computers Reference » General
Computers and Internet » Graphics » User Interface
Computers and Internet » Multimedia » Virtual Reality
Computers and Internet » Personal Computers » General
Health and Self-Help » Psychology » General

Persuasive Technology: Using Computers to Change What We Think and Do (Morgan Kaufmann Series in Interactive Technologies) New Trade Paper
0 stars - 0 reviews
$66.95 In Stock
Product details 312 pages Morgan Kaufmann Publishers - English 9781558606432 Reviews:
"Synopsis" by , Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology" (an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people?s attitudes and behavior. Technology designers, marketers, researchers, consumers — anyone who wants to leverage or simply understand the persuasive power of interactive technology — will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
"Synopsis" by , ers — anyone who wants to leverage or simply understand the persuasive power of interactive technology — will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial — and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

"Synopsis" by , s the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.