Master your Minecraft
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    Best Books of the Year | December 7, 2014

    Gigi Little: IMG Best Kids' Books of 2014



    No, I'm sorry, it's impossible. The best kids' books of 2014? The best? Can't do it. There have been entirely too many exceptional examples of the... Continue »
    1. $11.87 Sale Board Book add to wish list

      Countablock

      Christopher Franceschelli and Peskimo 9781419713743

    spacer
Qualifying orders ship free.
$17.95
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Beaverton Business- History and Biography
2 Burnside Business- Business Profiles
1 Hawthorne Business- Marketing
13 Remote Warehouse Business- Advertising

The Unpublished David Ogilvy

by

The Unpublished David Ogilvy Cover

 

Synopses & Reviews

Publisher Comments:

"Ogilvy is the creative force of modern advertising."—The New York Times

First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications—memos, letters, speeches, notes, and interviews—from the "Father of Advertising" and founder of Ogilvy and Mather.

Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors, "because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print."

This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management, and creativity, presented in Ogilvy's trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule "it pays an agency to be imaginative and unorthodox."

David Ogilvy, CBE, (1911–1999) is often described as the "father of advertising." He founded New York agency Ogilvy and Mather in 1948, and his iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce, and Guinness. Ogilvy's best-selling book Confessions of an Advertising Man is still one of the most popular books on advertising.

Synopsis:

The brilliant, private insights of the bestselling "father of advertising," David Ogilvy.

About the Author

David Ogilvy CBE is often described as the 'Father of Advertising'. Before founding New York agency Ogilvy and Mather in 1948, he pursued several career paths. His iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce and Guinness. He died in 1999.

Product Details

ISBN:
9781781250877
Author:
Ogilvy, David
Publisher:
Profile Books(GB)
Author:
Young, Miles
Subject:
Advertising & Promotion
Subject:
Business-Advertising
Edition Description:
Trade Paper
Publication Date:
20140531
Binding:
TRADE PAPER
Language:
English
Pages:
192
Dimensions:
8.5 x 5.5 in

Related Subjects

Business » Advertising
Business » Business Profiles
Business » Communication
Business » History and Biographies
Business » Marketing
History and Social Science » World History » General

The Unpublished David Ogilvy New Trade Paper
0 stars - 0 reviews
$17.95 In Stock
Product details 192 pages Profile Books(GB) - English 9781781250877 Reviews:
"Synopsis" by ,
The brilliant, private insights of the bestselling "father of advertising," David Ogilvy.
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.