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Original Essays | September 30, 2014

Brian Doyle: IMG The Rude Burl of Our Masks

One day when I was 12 years old and setting off on my newspaper route after school my mom said will you stop at the doctor's and pick up something... Continue »

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An A-Z of Visual Ideas: How to Solve Any Creative Brief


An A-Z of Visual Ideas: How to Solve Any Creative Brief Cover


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Publisher Comments:

A source book of visual ideas and strategies for visual communication How to Solve any Creative Brief: An A Z of Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader's creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.

Product Details

How to Solve Any Creative Brief
Ingledew, John
Laurence King Publishing
Publication Date:
Grade Level:
from P up to 17
10.25 x 8.5 x 1 in 2.26 lb
Age Level:
up to 99

Related Subjects

Arts and Entertainment » Art » Design
Arts and Entertainment » Art » Illustration
Arts and Entertainment » Art » Style and Design
Children's » Action and Adventure » Adventure Stories
Featured Titles » Arts
Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » General Medicine
Religion » Comparative Religion » General

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Product details 224 pages Laurence King - English 9781856697149 Reviews:
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