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1 Beaverton Business- Marketing

Crossing the Chasm Revised Edition

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Crossing the Chasm Revised Edition Cover

 

Synopses & Reviews

Publisher Comments:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

About the Author

Geoffrey A. Moore is the author of two bestselling books on the development of high-tech markets: Crossing the Chasm and Inside the Tornado. He is chairman of The Chasm Group, which provides marketing strategy consulting services to hundreds of high-tech companies.He is also a venture partner with Mohr Davidow Ventures, a venture capital firm.Moore was recently named one of the "Elite 100 leading the digital revolution" by Upside magazine.

Product Details

ISBN:
9780066620022
Subtitle:
Marketing and Selling High-Tech Products to Mainstream Customers
Foreword:
Moore, Geoffrey A.
Author:
McKenna, Regis
Publisher:
HarperBusiness
Location:
New York :
Subject:
Marketing - General
Subject:
Marketing
Subject:
Management
Subject:
Selling
Subject:
Advertising & Promotion
Subject:
Technological innovations
Subject:
High technology
Subject:
High technology industries
Subject:
Technological innovations -- Marketing.
Subject:
Management - General
Copyright:
Edition Number:
Rev. ed.
Edition Description:
Rev
Publication Date:
August 1999
Binding:
Trade Paper
Language:
English
Illustrations:
Yes
Pages:
256
Dimensions:
8.01x5.29x.61 in. .40 lbs.

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Related Subjects

Business » Human Resource Management
Business » Management
Business » Marketing

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