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Emily St. John Mandel: IMG Powell’s Q&A: Emily St. John Mandel



Describe your latest book. My new novel is called Station Eleven. It's about a traveling Shakespearean theatre company in a post-apocalyptic North... Continue »
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    Station Eleven

    Emily St. John Mandel 9780385353304

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Winning Results with Google AdWords

Winning Results with Google AdWords Cover

 

Synopses & Reviews

Publisher Comments:

Reach millions of targeted new customers right away!

With over 200 million searches per day on Google, and thousands of links for every search, the chances of your products being found online are slim…until now. Learn how to target your marketing message and lead customers directly to you at the precise moment theyre looking for the products and services youre selling. In Winning Results with Google AdWords, online marketing guru Andrew Goodman explains why and how a Google AdWords campaign is the best bet for your advertising dollars. He outlines sure-fire strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. Discover ways to expand your ad distribution, why testing ad effectiveness is crucial, how to effectively track results, and much more.

  • Learn to use the Google AdWords Keyword Tool to your advantage
  • Maximize existing and familiar keywords--and remove negative search phrases
  • Increase conversion rates and determine which traffic-tracking methods are right for you
  • Systematically test ad copy and develop a plan for ongoing keyword discovery
  • Adjust your ad campaign based on the ROI data you collect
  • Gain new customers and retain customer loyalty through smart ad copy and personalization
  • Zoom ahead of your competitors by using AdWords rapid feedback cycles
  • Filter out inappropriate or irrelevant prospects

Andrew Goodman is Founder and Principal of Page Zero Media, a consulting firm that provides search engine marketing services and strategic advice to companies seeking an online presence. He co-founded Traffick.com, an acclaimed “Guide to Portals,” and is a regular speaker at industry conferences such as Jupitermedias Search Engine Strategies and Nielsen Norman Group User Experience.

Synopsis:

A Google AdWords expert shares tips, tricks, and strategies he's learned working with clients on their Google AdWords campaigns. He covers all aspects, from assessing advertising needs to bidding for keywords and writing effective ads to tracking the results. Includes real case studies.

Product Details

ISBN:
9780072257021
Publisher:
Libri
Subject:
Electronic Commerce
Author:
Goodman, Andrew
Author:
Goodman, Andrew E.
Subject:
Internet marketing
Subject:
Internet - Browsers
Subject:
E-Commerce - Internet Marketing
Subject:
General Computers
Copyright:
Edition Number:
1
Series:
One-Off
Publication Date:
September 2005
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
376
Dimensions:
9.12x7.44x.77 in. 1.39 lbs.

Related Subjects

Business » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Browsers

Winning Results with Google AdWords
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$ In Stock
Product details 376 pages McGraw-Hill/Osborne Media - English 9780072257021 Reviews:
"Synopsis" by , A Google AdWords expert shares tips, tricks, and strategies he's learned working with clients on their Google AdWords campaigns. He covers all aspects, from assessing advertising needs to bidding for keywords and writing effective ads to tracking the results. Includes real case studies.

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