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This title in other editions

Let My People Go Surfing: The Education of a Reluctant Businessman

by

Let My People Go Surfing: The Education of a Reluctant Businessman Cover

ISBN13: 9780143037835
ISBN10: 0143037838
Condition: Standard
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Synopses & Reviews

Publisher Comments:

In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Synopsis:

The founder and owner of Patagonia, Inc., one of the world's most inspiring companies, relates his story and the core philosophies that have sustained his company, renowned for its maverick innovation and long-term responsibility to the environment.

About the Author

Yvon Chouinard is founder and owner of Patagonia, Inc. In 2001, along with Craig Matthews, owner of West Yellowstone's Blue Ribbon Flies, he started 1% for the Planet, an alliance of businesses that contribute at least one percent of their revenues to groups on a list of approved environmental organizations.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

bradcooley, September 8, 2008 (view all comments by bradcooley)
This was an interesting book about how and why a person would start a business and the responsibility that comes with it. Yvon Chouinard comes from the perspective of an environmentalist which adds a dynamic to the narrative that a lot of businesses are trying to achieve in todays often green washed landscape. There is a sincerity in his words that comes across as compassion for both the environment and the people he works with that makes the story of Patagonia so compelling.

At times the story does drift into the realm of Seinfeld reruns as Chouinard waxes poetic like the character J. Peterman about finding the most adorable flip-flops in a small village in the rainforested foothills of the Andes, but overall it is an insightful look at business.
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Product Details

ISBN:
9780143037835
Author:
Chouinard, Yvon
Publisher:
Penguin Books
Author:
ouinard
Author:
Yvon Ch
Subject:
Business
Subject:
Personal Memoirs
Subject:
Biography/Business
Copyright:
Edition Description:
Paperback / softback
Publication Date:
20060931
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Illustrations:
b/w photos throughout
Pages:
272
Dimensions:
9.02x7.52x.51 in. 1.20 lbs.
Age Level:
from 18

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Related Subjects

Biography » Business
Biography » General
Business » Biographies
Business » Featured Titles
Business » History and Biographies
Children's » General

Let My People Go Surfing: The Education of a Reluctant Businessman Used Trade Paper
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Product details 272 pages Penguin Books - English 9780143037835 Reviews:
"Synopsis" by , The founder and owner of Patagonia, Inc., one of the world's most inspiring companies, relates his story and the core philosophies that have sustained his company, renowned for its maverick innovation and long-term responsibility to the environment.

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