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Media & Society

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Synopses & Reviews

Publisher Comments:

Media and Society is a beginner's guide to studying the media and media stories. It examines the role of the media in contemporary society and analyzes representations of the world found in media texts. It offers approaches derived from media and cultural studies and includes structuralist, Marxist, feminist, and Jungian perspectives. The book also features simple definitions of key terms, examples of analyses of specific media texts, illustrations, and practical exercises.

Table of Contents

Part 1: The Media and Media Studies


1. Defining the Media


2. Media Studies


3. What Do the Media Do to Us? The Relationship Between Media and Society


4. What's in a Name: Language and the Social Construction of Reality


5. Mediation and Representation


6. Texts, Meanings, and Audiences


Part 2: Pictures


7. Semiology


8. Reading Images


Part 3: Stories


9. Genres, Codes, and Conventions


10. Narrative Structure and Binary Opposition


11. Joseph Campbell and Carl Jung


Part 4: Making Sense: Ideology, Discourse, and Hegemony


12. Ideology, Discourse, and Hegemony


13. Where is Ideology Found?


14. Dominant Ideology, RSA's, and ISA's


15. Christmas and Hegemony


Part 5: Boys and Girls, Blacks and Whites: Gender and Ethnicity


16. Gender and Contradictory Ideologies of Femininity


17. Ideologies and Masculinity


18. Ethnicity, Ideology, and the Media


Part 6: But They Keep Moving the Posts: Postmodern Perspectives


19. Postfeminism, Poststructuralism, and Postcolonialism


20. Postmodernism


Appendix 1 Model Essay: Analysis of an Advertisement


Appendix 2 Model Essay: Analysis of the Opening Sequence of Blue Velvet


Notes


Recommended Reading


Bibliography


Index


Product Details

ISBN:
9780195507881
Subtitle:
An Introduction
Publisher:
Oxford University Press
Author:
O'Shaughnessy, Michael
Author:
null, Michael
Location:
Oxford
Subject:
Mass media
Subject:
Communication | Journalism
Series Volume:
RHA-2
Publication Date:
20010405
Binding:
Paperback
Grade Level:
Professional and scholarly
Illustrations:
975 halftones and line illus.
Pages:
328
Dimensions:
9.6 x 6.6 x 0.7 in 1.25 lb

Related Subjects

Arts and Entertainment » Film and Television » Media Studies
History and Social Science » Sociology » General

Media & Society
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Product details 328 pages Oxford University Press - English 9780195507881 Reviews:
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