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1 Burnside Film and Television- Media Studies

Media Literacy: Keys to Interpreting Media Messages Third Edition

by

Media Literacy: Keys to Interpreting Media Messages Third Edition Cover

 

Synopses & Reviews

Publisher Comments:

One of the principle and enduring goals of Media Literacy is to enable students to realize a healthy independence from the pervasive influence of the media. In that regard, the text provides a critical approach that enables students to decipher information conveyed through the various channels of mass communication-print, photography, film, radio, television, and interactive media. But since the first edition of this text was published in 1995, much has happened in the world of media, and this new text addresses those changes in particular, and also includes: conceptual revisions, more current examples, updated references, and discussions of new developments in media, especially in digital media. Part I presents a theoretical framework for the critical analysis of media text; Part II gives students the opportunity to apply this methodological framework to a variety of media formats, including journalism, advertising, American political communications, and interactive media; and Part III consists of a consideration of mass media issues (violence in the media, media and children, media and social change, and global communications), as well as a discussion of possible outcomes and developments once people have become media literate. This is one of the key works available today on the topic of media literacy

Synopsis:

Analyzes the many ways in which the media determines what we see, hear, and understand on a day-to-day basis, and devotes special attention to the growing importance of digital media in our lives.

Table of Contents

Preface

PART 1 INTRODUCTION

Chapter 1: Introduction to Media Literacy

PART II KEYS TO INTERPRETING MEDIA MESSAGES

Section I: Process

Chapter 2: Elements of Communication

Chapter 3: Process

Media Communicator

Function

Chapter 4: Process

Comparative Media

Audience

Section II: Context

Chapter 5: Historical Context

Chapter 6: Cultural Context

Chapter 7: Structure

Section III: Framework

Chapter 8: Framework

Introduction

Plot

Chapter 9: Framework

Genre

Conclusion

Section IV: Production Elements

Chapter 10: Production Elements

Editing

Color

Lighting

Shape

Scale

Relative Position

Movement

Chapter 11: Production Elements

Point of View

Angle

Conotative Words

Conotative Images

Performance

Sound

Part III: Media Formats

Chapter 12: Journalism

Chapter 13: Advertising

Chapter 14: American Political Communications

Chapter 15: Digital Media

PART IV: ISSUES AND OUTCOMES

Chapter 16: Issues in Media Communication

Outcomes

Glossary

Suggested Reading

Index

Product Details

ISBN:
9780275992583
Author:
Silverblatt, Art
Publisher:
Praeger Publishers
Subject:
Media literacy
Subject:
Media Studies
Subject:
Communication
Subject:
Communication Studies
Subject:
Sociology-Media
Copyright:
Publication Date:
20071131
Binding:
HARDCOVER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
512
Dimensions:
9.18x6.35x1.02 in. 1.54 lbs.

Related Subjects

Arts and Entertainment » Film and Television » Media Studies
Business » Communication
History and Social Science » Intercultural Communications » General
History and Social Science » Journalism » General
History and Social Science » Politics » General
History and Social Science » Sociology » Media
History and Social Science » World History » General
Textbooks » General

Media Literacy: Keys to Interpreting Media Messages Third Edition Used Trade Paper
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Product details 512 pages Praeger Publishers - English 9780275992583 Reviews:
"Synopsis" by , Analyzes the many ways in which the media determines what we see, hear, and understand on a day-to-day basis, and devotes special attention to the growing importance of digital media in our lives.
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