Murakami Sale
 
 

Recently Viewed clear list


Original Essays | August 18, 2014

Ian Leslie: IMG Empathic Curiosity



Today, we wonder anxiously if digital media is changing our brains. But if there's any time in history when our mental operations changed... Continue »
  1. $18.89 Sale Hardcover add to wish list

spacer
Qualifying orders ship free.
$10.50
List price: $15.00
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Beaverton Business- Marketing

More copies of this ISBN

The Power of Social Networking: Using the Whuffie Factor to Build Your Business

by

The Power of Social Networking: Using the Whuffie Factor to Build Your Business Cover

 

Synopses & Reviews

Publisher Comments:

The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world.

Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, but what does this mean? And more to the point, how do you do it?

As one who has actually launched a company using the power of online communities, and who now advises large and small companies, Tara Hunt (named by the San Francisco Chronicle, along with luminaries Jimmy Wales and Tim OReilly, as a digital Utopian) is the perfect person to do this book.

While The Whuffie Factor will traverse the landscape of Web 2.0 and show how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: Lets throw a bunch of money at it. To which Tara Hunt says: “Stop! Money isnt the capital of choice in online communities, it is whuffie-social capital-and how to raise it is at the heart of this book.” In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections and any recommendations you make will be seen as spam-met with negative reactions and a loss of social capital.

The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and, to some, strange world of on­line communities. By connecting with your customers through community interaction, youll raise your social capital, create demand, and sell more product. Consumer loyalty is a direct result of whuffie. With great stories of online business successes and cautionary tales of major missteps-recording industry, anyone?-Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how your business can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.

For those without millions-even thousands-to throw around, here is a fresh perspective for using social networks to help build a business whether you are a start-up or a Fortune 500 giant. Even those in big rich companies need to learn how to be effective and not waste their money. For them-as well as the entrepreneur-The Whuffie Factor is an eye-opening guide to a world they probably dont understand all that well.

From the Hardcover edition.

Synopsis:

Traverse the landscape of Web 2.0 to become a player. Embrace the chaos! [This book} weaves stories from Moleskine, 37Signals, Threadless, Willitblend, and Gary Vaynerchuk into a compelling story of the way business is now done.--Seth Godin, author of "Meatball Sundae."

About the Author

TARA HUNT was the co­founder of Citizen Agency, a community-marketing consulting firm based in San Francisco, and is now leading the marketing efforts for Intuits partner platform. She has been cited in national newspapers such as the Wall Street Journal and the New York Times and is well-known in the Web 2.0 technology and start-up worlds for her community-­marketing experience. Her blog, Horsepigcow.com, explores themes in marketing and economics and has been pivotal in raising Taras own whuffie in the online marketing space.

From the Hardcover edition.

Product Details

ISBN:
9780307449405
Author:
Hunt, Tara
Publisher:
Three Rivers Press (CA)
Subject:
General
Subject:
Marketing - General
Subject:
Web - Social Networking
Subject:
General Business & Economics
Subject:
Business;Marketing
Edition Description:
Trade paper
Publication Date:
20100531
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
320
Dimensions:
8.14x5.28x.70 in. .52 lbs.

Related Subjects

Business » General
Business » Marketing
Business » eCommerce
Computers and Internet » Internet » Web » Social Networking

The Power of Social Networking: Using the Whuffie Factor to Build Your Business Used Trade Paper
0 stars - 0 reviews
$10.50 In Stock
Product details 320 pages Three Rivers Press (CA) - English 9780307449405 Reviews:
"Synopsis" by , Traverse the landscape of Web 2.0 to become a player. Embrace the chaos! [This book} weaves stories from Moleskine, 37Signals, Threadless, Willitblend, and Gary Vaynerchuk into a compelling story of the way business is now done.--Seth Godin, author of "Meatball Sundae."
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.