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Typographic Design: Form and Communication

Typographic Design: Form and Communication Cover

 

Synopses & Reviews

Publisher Comments:

For more than two decades, the type book of choice for design professionals and students

Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type.

This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications.

Features in this new edition include:

  • A new chapter that analyzes typography on screen

  • New case studies featuring typographic design in books, information graphics, web design, and environmental design

  • New designer profiles that reveal innovative typographic design processes

  • Material presented in full color throughout with many new images

Synopsis:

Full-color throughout and be supported by a companion website and instructor ancillaries, Typographic Design has been a consistent knowledge source on the ins and outs of working with type. The new Fifth Edition is updated throughout, including many new images and case studies. It also contains new information on visual metaphor, analogy, metonymy, multi-modal typography, and new cultural developments in type. Other new additions include a chapter on typography on the screen, as well as up-to-date information on typographic technology.

About the Author

Rob Carter is Professor of Typography and Graphic Design at Virginia Commonwealth University, and has served as a visiting professor at the Gerrit Rietveld Academy in Amsterdam. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, New York Art Directors Club, Society of Typographic Arts, Creativity, Print regional annual, and I.D. magazine's Annual Design Review. He is the author of American Typography Today, Typographic Design: The Great Typefaces, the five-volume Working with Type series, and Digital Color and Type. He is also coauthor, with Sandra Wheeler, of Meggs: Making Graphic Design History.

The late Ben Day was Professor Emeritus at Virginia Commonwealth University. He also taught at Boston University and had been a Visiting Designer at the University of Connecticut. His many exhibitions included the American Institute of Graphic Arts, the New York Type Directors Club, and the New York Sculpture Centre. The Boston Society of Printers awarded him a teaching fellowship. He served as a consultant to Bostonia magazine, NASA, and the Fogg Museum, and art directed Handel and Haydn magazine. He was selected for Who's Who Among America's Teachers.

The late Philip Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing. He was posthumously awarded the AIGA Medal for design leadership.

Table of Contents

Introduction.

Chapter 1. The Evolution of Typography.

Chapter 2. The Anatomy of Typography.

Chapter 3. Syntax and Communication.

Chapter 4. Legibility.

Chapter 5. The Typographic Grid.

Chapter 6. The Typographic Message.

Chapter 7. Typographic Technology.

Chapter 8. Typography on Screen.

Chapter 9. Case Studies in Typographic Design.

Chapter 10. Typographic Design Education.

Chapter 11. Typographic Design Process.

Chapter 12. Type Specimens.

Glossary.

A Chronology of Typeface Designs.

Bibliography.

Picture Credits.

Index.

Product Details

ISBN:
9780470648216
Subtitle:
Form and Communication
Publisher:
Wiley
Author:
Meggs, Philip B.
Author:
Day, Ben
Author:
Carter, Rob
Subject:
Graphic design
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
General-General
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
ual metaphor, analogy, metonymy, synecdoche, multi-modal, semiotics, kinetic typography, type specimens
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Subject:
typography, typographic design, type, typeface, type specimens, letterform, graphic design, Rob Cater, Philip Meggs, Ben Day, typographic history, typographic syntax, proofreader’s marks, keyboard commands, legibility, typographic grid, visual metap
Copyright:
Edition Description:
WebSite Associated w/Book
Publication Date:
20111025
Binding:
Electronic book text in proprietary or open standard format
Language:
English
Pages:
368
Dimensions:
272 x 217 x 19.6 mm 39.52 oz

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Typographic Design: Form and Communication
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Product details 368 pages John Wiley & Sons - English 9780470648216 Reviews:
"Synopsis" by , Full-color throughout and be supported by a companion website and instructor ancillaries, Typographic Design has been a consistent knowledge source on the ins and outs of working with type. The new Fifth Edition is updated throughout, including many new images and case studies. It also contains new information on visual metaphor, analogy, metonymy, multi-modal typography, and new cultural developments in type. Other new additions include a chapter on typography on the screen, as well as up-to-date information on typographic technology.
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