The Fictioning Horror Sale
 
 

Recently Viewed clear list


Original Essays | September 4, 2014

Edward E. Baptist: IMG The Two Bodies of The Half Has Never Been Told: Slavery and the Making of American Capitalism



My new book, The Half Has Never Been Told: Slavery and the Making of American Capitalism, is the story of two bodies. The first body was the new... Continue »
  1. $24.50 Sale Hardcover add to wish list

spacer

This item may be
out of stock.

Click on the button below to search for this title in other formats.


Check for Availability
Add to Wishlist

Management of Electronic Media With Infortrac

by

Management of Electronic Media With Infortrac Cover

 

Synopses & Reviews

Publisher Comments:

MANAGEMENT OF ELECTRONIC MEDIA takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear, current illustrations and examples and a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

Book News Annotation:

An introduction to electronic media management in the age of fast change, tough competition, and shifting technologies. Topics include the media marketplace; ethics and norms of media management; financial, personnel, and newsroom management; audience research; programming strategies; marketing; the role of government; and the role of PR. The third edition adds several case studies and a chapter on the impact of technology on media management. The text is suitable for undergraduate and graduate courses.
Annotation 2005 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

MANAGEMENT OF ELECTRONIC MEDIA (WITH INFOTRAC) provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

About the Author

Alan B. Albarran is a Professor in the Department of Radio, Television, and Film and Director of the Center for Spanish Langauge Media at the University of North Texas in Denton, Texas. His research and teaching interests are in the management and economics of the communication industries. Dr. Albarran is the author of eight books: MANAGEMENT OF ELECTRONIC MEDIA; MEDIA ECONOMICS: UNDERSTANDING MARKETS, INDUSTRIES AND CONCEPTS; GLOBAL MEDIA ECONOMICS, UNDERSTANDING THE WEB: SOCIAL, POLITICAL AND ECONOMIC DIMENSIONS OF THE INTERNET; THE RADIO BROADCASTING INDUSTRY, TIME AND MEDIA MARKETS, THE HANDBOOK OF MEDIA MANAGEMENT AND ECONOMICS, and THE HANDBOOK OF SPANISH LANGUAGE MEDIA. He previously served as the Editor of the JOURNAL OF MEDIA ECONOMICS and THE INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT. His professional experience includes work at six radio and two television stations, as well as industry consulting. He previously served as a professor at Sam Houston State University and Southern Methodist University.

Table of Contents

Preface. List of Abbreviations and Acronyms. 1. Managing in the Electronic Media. 2. The Media Marketplace: Markets, Mergers, Alliances and Partnerships. 3. Ethics of Management. 4. Theories of Management. 5. Financial Management. 6. Managing Personnel. 7. Audiences and Audience Research. 8. Programming: Strategy and Distribution. 9. Marketing. 10. News and News Management. 11. Regulatory Influences and Electronic Media Management. 12. Electronic Media Management: The Role of Public Relations. 13. Technology and Electronic Media Management. Glossary of Key Terms. Index.

Product Details

ISBN:
9780534563998
Publisher:
Academic Internet Publishers
Subject:
Management
Author:
Albarran, Alan B.
Author:
Albarran, Alan B.(Alan B. Albarran)
Author:
Cram101 Textbook Reviews
Subject:
Mass media
Subject:
Industries - Media & Communications Industries
Subject:
Mass Media - General
Subject:
Media Studies
Subject:
Education-General
Copyright:
Edition Number:
3
Series:
Wadsworth Series in Broadcast and Production
Publication Date:
August 2005
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
360
Dimensions:
1.18 in.

Related Subjects

Business » Management

Management of Electronic Media With Infortrac
0 stars - 0 reviews
$ In Stock
Product details 360 pages Academic Internet Publishers - English 9780534563998 Reviews:
"Synopsis" by , MANAGEMENT OF ELECTRONIC MEDIA (WITH INFOTRAC) provides the most accurate and current information on the management techniques used in the electronic media industry. Written clearly and concisely, this textbook covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.