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Media/Impact: An Introduction to Mass Media (with CD-ROM and Infotrac)
Synopses & Reviews
Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media?its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it's like to work in each industry. The new edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.
Book News Annotation:
Taking an industry-by-industry approach to media issues and situating these in a global context, this textbook considers the media's influence on both individuals and whole societies. A companion CD-ROM contains CNN video clips and other supplemental materials. Biagi teaches at California State University at Sacramento.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Consistently praised for its engaging writing style, currency, and visual appeal, Media Impact introduces students to the basic mass media channels — newspapers, magazines, electronic media, and the Internet — in a manner that gets students excited and teaches them the impact of the media on individuals and society. Biagi includes a focused examination of the history, ethics, cultural and social implications, regulation, and technology that surrounds and controls the media. Now with more incorporation of new technologies in every chapter, the text also is enhanced with a CD-ROM, the text features a student study guide with chapter outlines and sample quizzes, video exercises, and a variety of activities that encourage students to interact with media and build their critical thinking skills.
About the Author
Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Also, she currently is working as an Internet and publications consultant to the California Chamber of Commerce. From 1998 to 2000, she was Editor of AMERICAN JOURNALISM, the national media history quarterly published by the American Journalism Historians Association. She has served as guest faculty for the Center for Digital Government, the Poynter Institute, the American Press Institute, the National Writers Workshop, and the Hearst Fellowship Program at the HOUSTON CHRONICLE. She also was one of eight project interviewers for the award-winning Washington (D.C.) Press Club Foundation's Women in Journalism Oral History Project sponsored by the National Press Club. Biagi's international experience includes currently serving on the board of the Arab-United States Association of Communication Educators (AUSACE) and guest lectureships at Al Ahram Press Institute in Cairo; Egypt; and Queensland University in Brisbane, Australia.
Table of Contents
Part I: MEDIA MESSAGES FOR MASS AUDIENCES. 1. Mass Media and Everyday Life. 2. Books: Rearranging the Page. 3. Newspapers: Expanding Delivery. 4. Magazines: Targeting the Audience. 5. Recordings: Demanding Choices. 6. Radio: Riding the Wave. 7. Movies: Picturing the Future. 8. Television: Changing Channels. 9. Digital Media: Widening the Web. Part II: SELLING THE MESSAGE. 10. Advertising: Motivating Consumers. 11. Public Relations: Promoting Ideas. Part III: CHANGING MESSAGES. 12. News and Information: Getting Personal. 13. Society, Culture and Politics: Shaping the Issues. 14. Law and Regulation: Rewriting the Rules. 15. Ethics: Placing Responsibility. 16. Global Media: Discovering New Markets. Glossary of Media Terms. Media Information Guide. Media Sources You Should Know. Media Web Sites. Uncovering Media History. Media Research Sources. Chapter References. Index.
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