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1 Burnside Business- Marketing

No Logo

by

No Logo Cover

 

Synopses & Reviews

Publisher Comments:

The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

About the Author

Naomi Klein is the award-winning author of the acclaimed international bestseller No Logo, and the essay collection Fences and Windows; and an internationally syndicated columnist. With Avi Lewis, she co-created the documentary film The Take.

Table of Contents

Acknowledgments

Introduction: A Web of Brands

NO SPACE

One — New Branded World

Two — The Brand Expands: How the Logo Grabbed Centre Stage

Three — Alt.Everything: The Youth Market and the Marketing of Cool

Four — The Branding of Learning: Ads in Schools and Universities

Five — Patriarchy Gets Funky: The Triumph of Identity Marketing

NO CHOICE

Six — Brand Bombing: Franchises in the Age of the Superbrand

Seven — Mergers and Synergy: The Creation of Commercial Utopias

Eight — Corporate Censorship: Barricading the Branded Village

NO JOBS

Nine — The Discarded Factory: Degraded Production in the Age of the Superbrand

Ten — Threats and Temps; From Working for Nothing to "Free Agent Nation"

Eleven — Breeding Disloyalty: What Goes Around, Comes Around

NO LOGO

Twelve — Culture Jamming: Ads Under Attack

Thirteen — Reclaim the Streets

Fourteen — Bad Mood Rising: The New Anticorporate Activism

Fifteen — The Brand Boomerang: The Tactics of Brand-Based Campaigns

Sixteen — A Tale of Three Logos: The Swoosh, the Shell and the Arches

Seventeen — Local Foreign Policy: Students and Communities Join the Fray

Eighteen — Beyond the Brand: The Limits of Brand-Based Politics

Conclusion — Consumerism Versus Citizenship: The Fight for the Global Commons

Notes

Appendix

Reading List

Photo Credits

Index

Product Details

ISBN:
9780676972825
Subtitle:
Taking Aim at the Brand Bullies
Author:
Klein, Naomi
Publisher:
Vintage Canada
Location:
Toronto
Subject:
Brand name products
Subject:
International business enterprises
Subject:
Mass media
Subject:
Advertising & Promotion
Copyright:
Edition Description:
Trade paper
Publication Date:
20001204
Binding:
Paperback
Grade Level:
General/trade
Pages:
512
Dimensions:
8.99 x 7.01 x 1.1 in 1.75 lb

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Related Subjects

Business » Marketing
History and Social Science » Sociology » Media

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