Minecraft Adventures B2G1 Free
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    The Powell's Playlist | August 11, 2015

    Felicia Day: IMG Felicia Day's Playlist for You're Never Weird on the Internet (Almost)



    These songs go along with some of the chapters in my book You're Never Weird on the Internet (Almost). Hope you enjoy! 1. "Sooner or Later" by... Continue »
    1. $18.19 Sale Hardcover add to wish list

    spacer
Qualifying orders ship free.
$5.95
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Hawthorne Business- Marketing

No Logo

by

No Logo Cover

 

Synopses & Reviews

Publisher Comments:

The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

About the Author

Naomi Klein is the award-winning author of the acclaimed international bestseller No Logo, and the essay collection Fences and Windows; and an internationally syndicated columnist. With Avi Lewis, she co-created the documentary film The Take.

Table of Contents

Acknowledgments

Introduction: A Web of Brands

NO SPACE

One — New Branded World

Two — The Brand Expands: How the Logo Grabbed Centre Stage

Three — Alt.Everything: The Youth Market and the Marketing of Cool

Four — The Branding of Learning: Ads in Schools and Universities

Five — Patriarchy Gets Funky: The Triumph of Identity Marketing

NO CHOICE

Six — Brand Bombing: Franchises in the Age of the Superbrand

Seven — Mergers and Synergy: The Creation of Commercial Utopias

Eight — Corporate Censorship: Barricading the Branded Village

NO JOBS

Nine — The Discarded Factory: Degraded Production in the Age of the Superbrand

Ten — Threats and Temps; From Working for Nothing to "Free Agent Nation"

Eleven — Breeding Disloyalty: What Goes Around, Comes Around

NO LOGO

Twelve — Culture Jamming: Ads Under Attack

Thirteen — Reclaim the Streets

Fourteen — Bad Mood Rising: The New Anticorporate Activism

Fifteen — The Brand Boomerang: The Tactics of Brand-Based Campaigns

Sixteen — A Tale of Three Logos: The Swoosh, the Shell and the Arches

Seventeen — Local Foreign Policy: Students and Communities Join the Fray

Eighteen — Beyond the Brand: The Limits of Brand-Based Politics

Conclusion — Consumerism Versus Citizenship: The Fight for the Global Commons

Notes

Appendix

Reading List

Photo Credits

Index

Product Details

ISBN:
9780676972825
Subtitle:
Taking Aim at the Brand Bullies
Author:
Klein, Naomi
Publisher:
Vintage Canada
Location:
Toronto
Subject:
Brand name products
Subject:
International business enterprises
Subject:
Mass media
Subject:
Advertising & Promotion
Copyright:
Edition Description:
Trade paper
Publication Date:
20001204
Binding:
Paperback
Grade Level:
General/trade
Pages:
512
Dimensions:
8.99 x 7.01 x 1.1 in 1.75 lb

Other books you might like

  1. Snowy Day Used Pamphlet $2.50
  2. The Lexus and the Olive Tree Used Trade Paper $1.75
  3. Global Woman: Nannies, Maids, and... Used Trade Paper $7.50
  4. The Tibetan Book of the Dead Used Trade Paper $4.95
  5. Be Here Now New Trade Paper $15.15
  6. The Market Revolution: Jacksonian... Used Trade Paper $9.95

Related Subjects

Business » Marketing
History and Social Science » Sociology » Media

No Logo Used Trade Paper
0 stars - 0 reviews
$5.95 In Stock
Product details 512 pages PENGUIN RANDOM HOUSE - English 9780676972825 Reviews:
spacer
spacer
  • back to top

FOLLOW US ON...

       
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.