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No Logoby Naomi Klein
Synopses & Reviews
The hotly debated report from the frontlines of mounting backlash against multinational corporations.
A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.
About the Author
Naomi Klein is the award-winning author of the acclaimed international bestseller No Logo, and the essay collection Fences and Windows; and an internationally syndicated columnist. With Avi Lewis, she co-created the documentary film The Take.
Table of Contents
Introduction: A Web of Brands
One — New Branded World
Two — The Brand Expands: How the Logo Grabbed Centre Stage
Three — Alt.Everything: The Youth Market and the Marketing of Cool
Four — The Branding of Learning: Ads in Schools and Universities
Five — Patriarchy Gets Funky: The Triumph of Identity Marketing
Six — Brand Bombing: Franchises in the Age of the Superbrand
Seven — Mergers and Synergy: The Creation of Commercial Utopias
Eight — Corporate Censorship: Barricading the Branded Village
Nine — The Discarded Factory: Degraded Production in the Age of the Superbrand
Ten — Threats and Temps; From Working for Nothing to "Free Agent Nation"
Eleven — Breeding Disloyalty: What Goes Around, Comes Around
Twelve — Culture Jamming: Ads Under Attack
Thirteen — Reclaim the Streets
Fourteen — Bad Mood Rising: The New Anticorporate Activism
Fifteen — The Brand Boomerang: The Tactics of Brand-Based Campaigns
Sixteen — A Tale of Three Logos: The Swoosh, the Shell and the Arches
Seventeen — Local Foreign Policy: Students and Communities Join the Fray
Eighteen — Beyond the Brand: The Limits of Brand-Based Politics
Conclusion — Consumerism Versus Citizenship: The Fight for the Global Commons
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