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Google Bomb: The Untold Story of the $11.3m Verdict That Changed the Way We Use the Internetby John Dozier and Sue Scheff
Synopses & Reviews
Our society has reached an all-time low. Simple keystrokes can now literally ruin lives, reputations, and cause years of suffering, and require exorbitant amounts of time, money, and sanity to rebuild a life and/or career that has been shattered by cyberbullying, Internet defamation, identity theft, privacy invasion, and so much more. There is even a term that has emerged into our lexicon that describes the practice of manipulating the ranking of web pages: Google™ Bomb.
Sue Scheff knows first hand about the devastating effects of Google bombing and Internet defamation. Her reputation was destroyed and she almost lost her business because of false and libelous statements about her and her business that went viral. Falling into a deep depression accompanied by agoraphobia, Sue could not escape the abusive attacks from strangers and the paranoia that accompanies such abuse. However, she fought back, and sued the figure head who launched the attack campaign and was awarded a jury verdict of $11.3 million--a case that has set the precedent for a massive debate on Internet regulation vs. free speech and Internet etiquette and safety policies.
Because there is so much to navigate and know about the unknown and mostly unchartered legal territories of Internet usage, Sue has rounded up some of the world's most preeminent experts on the newly emerging business of Internet law, including attorney John W. Dozier, Jr. In Google™ Bomb, Dozier and Scheff offer a hybrid of memoir and prescriptive self-help, as well as a timely call to action that will arm readers with what they can do to avoid falling victim to cyber abuse, rebuild their own ruined reputations, or avoid unknowingly committing a crime against strangers on the Internet.
Written with two markets in mind: those hundreds of thousands of people who are victims of Internet harassment and cannot afford legal councel to help clean up their reputations, and those who have built a career, business, and personal reputation and want to be armed with protection and prevention techniques that will help them avoid falling victim to cyber bullies, hackers, e-vengers, and Phreaks.
The true-life story of Sue Scheff's landmark lawsuit and the lessons she learned coupled with invaluable expert advice from a top Internet legal and reputation defense expert, Google™ Bomb is a heavy-hitting, one-of-a-kind book that will likely spark debate, controversy, and save lives at the same time.
Book News Annotation:
Dozier (Dozier International Law) teams with Scheff, who won a landmark lawsuit for Internet defamation of her and her parenting resource group, to explain the threat of cyber-slamming and how to protect against such attacks. They discuss how Internet search engines work and the free speech issues raised by her case. The book includes a proposed "E-mail Bill of Rights." Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
In today's technology-dependent world, the Internet has become a legal weapon against the privacy and reputations of its users. Based on the landmark case that gave face to Internet defamation and stirred Internet regulation debates, "Don't Google Me" arms readers with information, legal advice, and reputation defense (and clean up) mechanisms from the country's top cyber abuse experts.
Based on the landmark case that has given face to Internet defamation and has stirred Internet regulation debates, "Google Bomb" arms readers with information, legal advice, and reputation defense mechanisms from the country's top cyber abuse experts.
When Revenge Turns to E-venge . . . TAKE COVER with Google Bomb!
Google Bomb (n) or 'link bomb': Internet slang for a certain kind of attempt to raise the ranking of a given page in results from a Google search. (Wikipedia)
In today's technology-dependent world, the Internet has become a legal lethal weapon against the privacy and reputations of its users. Based on Sue Scheff's landmark Internet defamation case that gave face to online harassment, cyberbulling, privacy invasion, and Google bombs, and stirred Internet regulation and free-speech debates, Google Bomb arms readers with information, legal advice, and reputation defense tips from one of the country's top cyber abuse attorneys, JohnW. Dozier Jr.
Dozier, who specializes in legal matters involving online defamation, copyright and trademark infringement, and hacking, uses Scheff's story as a backdrop to lay the groundwork for a personal plan for reputation defense that anyone from business owners and students to job seekers and employers to parents and bloggers can implement easily and immediately to help them maintain a searchable online image.
About the Author
John W. Dozier, Jr. began practicing law in 1981 and is recognized, through peer review, for his high level of skill and integrity. His firm, Dozier Internet Law protects the reputations and intellectual property of businesses by handling legal matters involving online defamation, copyright and trademark infringement, and hacking. John is the author and publisher of the Dozier Internet Law Federal Court Report&Sue Scheff, founder of Parents' Universal Resources Experts, Inc. (P.U.R.E.), a child and parenting advocacy organization, is a noted expert on Internet Defamation by countless mediums after winning $11.3M in a 2006 lawsuit against a woman who posted viral defamatory statements about Scheff and P.U.R.E. She has appeared on The Rachel Ray Show, ABC News, CNN Headline News, Fox News, CBS News: Sunday MorningMichael Fertik, is a repeat Internet entrepreneur and CEO with experience in technology and law. He is a graduate of Harvard College and Harvard Law School. In his capacity as CEO of ReputationDefender, Michael serves on the advisory board of The Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online. Michael Fertik has been featured on ABC News, 20/20, Good Morning America, NBC News, The Today Show, CBS News, The Early Show, Fox and Friends, Fox News, NPR, CNN, &
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