- STAFF PICKS
- GIFTS + GIFT CARDS
- SELL BOOKS
- FIND A STORE
Used Trade Paper
Ships in 1 to 3 days
More copies of this ISBN
Other titles in the Truth About... series:
The Truth about Green Business (Truth about)by Gil Friend
About this book—Green business, increasingly, is big business. Whether driven by market expectations, climate change, shifting regulations, or simply a commitment to do the right thing, green business has moved rapidly from the periphery to the mainstream and holds promise for businesses of every size in every sector.
Green isnt just about environment. It also represents a way of seeing your business, and the challenges it faces, through a new lens—a lens that can bring both risks and opportunities into focus.
The promise plays out at the micro scale—the individual enterprise—in direct opportunities to put money in the pockets of owners, shareholders, and employees by cutting wasteful spending on excessive resource use.
And it plays out at the macro scale—national, regional, and municipal economies—with impacts on jobs, economic development, balance of payments, and quality of life. And—just maybe—its the engine to power us out of our current financial crises by investing in a new energy economy and clean new infrastructure.
This is not a book about treehuggers rhapsodic dreams (not that theres anything wrong with dreams) but about the hard-nosed realities of business—and about the innovative new course being set by some of the worlds best companies, large and small.
It offers a distillation of my nearly 40 years of experience, in business, government, and the civic sector, bridging the commonly assumed but ultimately false conflicts between business and environment. And it builds on lessons learned over ten years as founder and CEO of Natural Logic, a strategy consultancy that has had the honor to work with clients as diverse as Hewlett-Packard and Odwalla, Conair and Levi Straus & Co., and the city of Berkeley and the World Bank to apply these ideas in the laboratory of the real world.
The Truth About Green Business is designed to help you tackle these grand ideas in simple, practical, profitable, bite-sized chunks. Its intentionally brief, focused, and straightforward, and not encyclopedic (though I refer you to some books that are encyclopedic in the “Resources” appendix).
This book is organized into 12 sections (plus appendices available for free download at http://www.informit.com/title/9780789739407) that summarize the major themes you need to understand to get your business on this new road. These sections include 52 bite-sized Truths that give you practical steps to take and key questions to explore to put these ideas into practice. Profitably.
How to use this book—The Truth About Green Business is modular and flexible. Feel free to read it cover to cover or to skip around based on what interests you; youll notice recurring themes and lots of inter-related material.
This book is not only short, its also inevitably incomplete. Green business is a rapidly changing field, one in which the best technologies and techniques are evolving daily, so no book on the subject can stay completely up to date for long. It was up to date at the time I wrote it and wont be by the time you read it.
Ive done three things to address that:
© Copyright Pearson Education. All rights reserved.
What Our Readers Are Saying
Other books you might like
Business » General