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ECOpreneuring: Putting Purpose and the Planet Before Profits

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ECOpreneuring: Putting Purpose and the Planet Before Profits Cover

 

Synopses & Reviews

Publisher Comments:

Ivanko and Kivirist - innkeepers, authors, and wearers of many other hats - truly walk the green talk, detailing the nitty-gritty of running a green business. - Library Journal

I'm not even sure I'd call this a "business book." ECOpreneuring contains plenty of advice on starting a small, eco-conscious business, but the authors focus primarliy on how entrepreneurial efforts can incorporate values and priorities beyond the bottom line. Lifestyle choices trump profit motives, but neither have to be sacrificed in order to create meaning and income.

This kind of positive thinking is repeated again and again throughout the book. In addition to sharing their own success, and the stories of others, ECOpreneuring is filled with practical information about starting and running a small green business. A potential ecopreneur will discover ideas on everything from bookkeeping to marketing, and the authors point to numerous other resources that will help you set up your company, and run your business without running afoul of tax codes, licensing agencies, or litigious competitors.

I really enjoyed this thoughtful, well-written book - a business book that's inspiring and practical is hard to come by. ECOpreneuring lays out a blueprint for making health, happiness and abundance an integral part of the work we do.

Reviewed by Jeff McIntire-Strasburg, Sustainablog

Powerful social trends toward green living, relocalization, and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift toward prioritizing purpose over profits, and building community over building market share. A nation of nine-to-fivers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.

This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:

  • Eco-business basics
  • Purposeful management
  • Marketing in the green economy
  • Running a lifestyle business

Ecopreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy, and helping restore the planet to ecological health and social stability.

Part small business manifesto, part personal finance primer, Ecopreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion, and a commitment to green practices and sustainability.

John Ivanko and Lisa Kivirist are innkeepers of the award-winning Inn Serendipity Bed and Breakfast, which is powered by renewable energy. This husband-and-wife duo are national speakers, organic growers, marketing consultants, and authors, whose books include Rural Renaissance and Edible Earth and a number of Global Fund for Children multicultural books.

Synopsis:

How to grow your own green business from the ground up.

Synopsis:

I'm not even sure I'd call this a "business book." ECOpreneuringcontains plenty of advice on starting a small, eco-conscious business, but the authors focus primarliy on how entrepreneurial efforts can incorporate values and priorities beyond the bottom line. Lifestyle choices trump profit motives, but neither have to be sacrificed in order to create meaning and income.
This kind of positive thinking is repeated again and again throughout the book. In addition to sharing their own success, and the stories of others, ECOpreneuringis filled with practical information about starting and running a small green business. A potential ecopreneur will discover ideas on everything from bookkeeping to marketing, and the authors point to numerous other resources that will help you set up your company, and run your business without running afoul of tax codes, licensing agencies, or litigious competitors.
I really enjoyed this thoughtful, well-written book - a business book that's inspiring and practical is hard to come by. ECOpreneuring lays out a blueprint for making health, happiness and abundance an integral part of the work we do.
Reviewed by Jeff McIntire-Strasburg,Sustainablog

Powerful social trends toward green living, relocalization, and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift toward prioritizing purpose over profits, and building community over building market share. A nation of nine-to-fivers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.

This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:

  • Eco-business basics
  • Purposeful management
  • Marketing in the green economy
  • Running a lifestyle business

Ecopreneuringshows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy, and helping restore the planet to ecological health and social stability.

Part small business manifesto, part personal finance primer, Ecopreneuringis essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion, and a commitment to green practices and sustainability.

John Ivankoand Lisa Kiviristare innkeepers of the award-winning Inn Serendipity Bed & Breakfast, which is powered by renewable energy. This husband-and-wife duo are national speakers, organic growers, marketing consultants, and authors, whose books include Rural Renaissanceand Edible Earthand a number of Global Fund for Children multicultural books.

About the Author

John Ivanko and Lisa Kivirist are innkeepers of the award-winning Inn Serendipity Bed and Breakfast, which is powered by renewable energy. This husband-and-wife duo are national speakers, organic growers, marketing consultants and authors, whose books include Rural Renaissance and Edible Earth and a number of Global Fund for Children multicultural books. John Ivanko and Lisa Kivirist are innkeepers of the award-winning Inn Serendipity Bed and Breakfast, which is powered by renewable energy. This husband-and-wife duo are national speakers, organic growers, marketing consultants and authors, whose books include Rural Renaissance and Edible Earth and a number of Global Fund for Children multicultural books.

Product Details

ISBN:
9780865716056
Author:
Ivanko, John
Publisher:
New Society Publishers
Foreword by:
McKibben, Bill
Foreword:
McKibben, Bill
Author:
Ivanko, John P.
Author:
Kivirist, Lisa
Author:
Ivanko, John D.
Subject:
Entrepreneurship
Subject:
Business Ethics
Subject:
Green Business
Subject:
Industrial Management
Subject:
Business enterprises
Subject:
Social responsibility of business
Subject:
Business-Start Up Business
Copyright:
Edition Description:
Trade Paper
Publication Date:
20080731
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
25 BandW photographs, charts, and maps
Pages:
224
Dimensions:
9 x 6 x 0.5 in 12.1 oz

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Related Subjects

Business » Ethics
Business » General
Business » Green
Business » Small Businesses » General
Business » Start Up Business
Home and Garden » Sustainable Living » General

ECOpreneuring: Putting Purpose and the Planet Before Profits Used Trade Paper
0 stars - 0 reviews
$8.95 In Stock
Product details 224 pages New Society Publishers - English 9780865716056 Reviews:
"Synopsis" by ,
How to grow your own green business from the ground up.
"Synopsis" by , I'm not even sure I'd call this a "business book." ECOpreneuringcontains plenty of advice on starting a small, eco-conscious business, but the authors focus primarliy on how entrepreneurial efforts can incorporate values and priorities beyond the bottom line. Lifestyle choices trump profit motives, but neither have to be sacrificed in order to create meaning and income.
This kind of positive thinking is repeated again and again throughout the book. In addition to sharing their own success, and the stories of others, ECOpreneuringis filled with practical information about starting and running a small green business. A potential ecopreneur will discover ideas on everything from bookkeeping to marketing, and the authors point to numerous other resources that will help you set up your company, and run your business without running afoul of tax codes, licensing agencies, or litigious competitors.
I really enjoyed this thoughtful, well-written book - a business book that's inspiring and practical is hard to come by. ECOpreneuring lays out a blueprint for making health, happiness and abundance an integral part of the work we do.
Reviewed by Jeff McIntire-Strasburg,Sustainablog

Powerful social trends toward green living, relocalization, and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift toward prioritizing purpose over profits, and building community over building market share. A nation of nine-to-fivers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.

This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:

  • Eco-business basics
  • Purposeful management
  • Marketing in the green economy
  • Running a lifestyle business

Ecopreneuringshows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy, and helping restore the planet to ecological health and social stability.

Part small business manifesto, part personal finance primer, Ecopreneuringis essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion, and a commitment to green practices and sustainability.

John Ivankoand Lisa Kiviristare innkeepers of the award-winning Inn Serendipity Bed & Breakfast, which is powered by renewable energy. This husband-and-wife duo are national speakers, organic growers, marketing consultants, and authors, whose books include Rural Renaissanceand Edible Earthand a number of Global Fund for Children multicultural books.

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