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Character Trademarks

Character Trademarks Cover

 

Synopses & Reviews

Publisher Comments:

With the growing awareness of the value of character trademark symbols in product design, marketing, and promotion has come a resurgence of interest in these extraordinary icons. The popularity of the California Raisins and other recent examples attest to the appeal of character trademarks in popular culture. From Reddy Kilowatt to Colonel Sanders, there is humor and nostalgia in the humble, often "kitschy" images which have become classics of commercial folk art that every consumer can relate to. This engaging volume contains approximately one thousand trademarks from the past ninety years, as well as a "Hall of Fame" section profiling some of the classic characters with the history of their development. Chronicle Books is pleased to include this remarkable volume in its series of design books, including Trademarks of the 20's and 30's and Trademarks of the 40's and 50's.

About the Author

John Mendenhall is a professor of graphic design and design history at California Polytechnic State University in San Luis Obispo. Previously he designed computer type fonts at the Computer-based Education Research Laboratory in Urbana, Illinois, and was a graphic designer for the Agency for International Development. Mendenhall received a BFA degree from the University of Illinois in Urbana and an MA from Stanford University. He has taught at several universities and is the author of five books

Product Details

ISBN:
9780877017523
Author:
Mendenhall, John
Publisher:
Chronicle Books
Location:
San Francisco :
Subject:
History
Subject:
Genealogy
Subject:
Law
Subject:
Commercial - General
Subject:
Patent, Trademark, Copyright
Subject:
Trademarks
Subject:
Trademarks -- United States -- History.
Subject:
General Photography
Edition Description:
Includes bibliographical references p. 130.
Series Volume:
1405-A
Publication Date:
19901001
Binding:
Paperback
Grade Level:
from 8 up to 17
Language:
English
Illustrations:
Yes
Pages:
132
Dimensions:
1 x 1 x 1 in 1 lb
Age Level:
from 13 up to 99

Related Subjects

Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Logos and Symbols

Character Trademarks
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Product details 132 pages Chronicle Books - English 9780877017523 Reviews:
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