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Facebook All-In-One for Dummies (For Dummies)

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Facebook All-In-One for Dummies (For Dummies) Cover

 

Out of Print

Synopses & Reviews

Publisher Comments:

Find out how to join the world's largest social network to build relationships and grow your business

Whether connecting with friends or promoting a business, Facebook is the place to be. After all, there are so many members that if Facebook were a country, it would be the third largest. But how do you begin? This all-in-one book will help you get the most out of Facebook personally and professionally and gain tips and tricks along the way.

  • Get personal — find out how to set up your personal Timeline and then start sharing your posts, videos, and photos
  • Make the time — put your best foot forward and learn how to build your Timeline
  • Enter the social media world — connect Facebook with other social media accounts, including LinkedIn, Twitter, Google+, Pinterest, and more
  • Build a following — create a Fan Page Timeline for your business, use Facebook check-ins, and promote your Facebook Check-in Deal to grow your customer base
  • Market your business — implement social marketing campaigns, Facebook advertising, and offline networking to get found and Liked
  • Bring on the apps — discover what apps can do for your Fan Page Timeline and then start building your own to provide an exciting Facebook experience

Open the book and find:

  • Basic steps for setting up your account
  • Privacy settings you need to know about
  • Hints for finding your voice on Facebook
  • Ways to integrate Facebook with all your marketing efforts
  • Tips for creating your Fan Page Timeline and getting Liked
  • How to drive more traffic and track your Fan Page Timeline stats
  • A tour of the Facebook API and apps

6 books in 1

  • Creating a Personal Timeline
  • Connecting with Others
  • Connecting Facebook and Other Social Media
  • Building a Facebook Fan Page
  • Marketing Your Business on Facebook
  • Developing Facebook Apps

Synopsis:

The most comprehensive guide to using Facebook

Whether you're new to Facebook, a developer exploring apps, or a marketer interested in using Facebook for social media campaigns, this book has content you can use. Seven minibooks thoroughly cover the essentials, from how to get started with Facebook, to Facebook etiquette, to the best pages, apps, and games. You'll find handy information on how or when to share sensitive information and how to stay safe, even when settings change. If you want to join Facebook armed with the best information, this is the book you need.

  • Packs seven minibooks in one practical guide: Getting Started with Facebook, Customizing Your Page, Marketing Yourself on Facebook, Facebook Advertising Basics, Facebook App Development Basics, Facebook Privacy and Etiquette, and Best Facebook Pages, Apps and Games
  • Covers areas of Facebook you may not know about
  • Helps you keep up with Facebook's tricky privacy policies, how to choose a tasteful profile photo, and when to watch your tone
  • Puts practical and essential information in the hands of users, marketers, and developers—whether new or current

Get the most out of Facebook and avoid hassles with this helpful, practical guide.

About the Author

Melanie Nelson is a professional blogger and social media consultant who has been working with business websites since 1995 (it's true — she remembers Mosaic and Netscape). As a veteran of online publishing and marketing, Melanie has grown with changes as they happen and looks ahead to coming innovations. She owns Blogging Basics 101 (http://BloggingBasics101.com and http://fb.com/BloggingBasics101), where she shares information about using Facebook and other social media platforms to grow your business, building community, and improving search engine optimization (SEO). Hubspot.com included Blogging Basics 101 in its list of "10 Amazing Blogs About Blogging to Start Reading NOW." Melanie's presentations and workshops have inspired attendees at conferences such as Blog World & New Media Expo, Type-A Parent, BlogHer, and Blissdom.

Daniel Herndon is founder and CEO of Indianapolis-based marketing and innovation agency redwall LIVE. His firm creates campaigns, strategies, and tools for marketing, especially interactive and social marketing. He speaks often on practical social media use and integration with traditional marketing. He has been recognized for his efforts in creative philanthropy, the highlight of which was profiled in USA Today when he and non-profit director Darren Heil lived in a van alongside an Indianapolis highway, where they live streamed their life for 5 days while promoting their efforts to raise funds through social media. Daniel was recognized by the Indianapolis Business Journal in the 2011 “40 under Forty” featuring local business leaders who have achieved outstanding success in their community before the age of 40.

Table of Contents

Book I: Creating a Personal Timeline 7

Chapter 1: Deciding to Join Facebook 9

Chapter 2: Creating Your Facebook Account 17

Chapter 3: Customizing Your Facebook Privacy Settings 45

Chapter 4: Touring the Facebook Interface 71

Chapter 5: Finding Help 89

Book II: Connecting with Others 99

Chapter 1: Creating Your Social Media Persona 101

Chapter 2: Posting and Sharing 113

Chapter 3: Sharing Your Photos on Facebook 125

Chapter 4: Sharing Videos on Facebook 143

Chapter 5: Connecting with Groups, Places, and Fan Pages 159

Chapter 6: Going Mobile with Facebook 177

Chapter 7: Keeping Up with Events 189

Chapter 8: Having Private Conversations 205

Chapter 9: Playing Games with Friends 219

Chapter 10: Professional Networking 231

Chapter 11: Managing Connections Gone Awry 243

Book III: Connecting Facebook and Other Social Media 255

Chapter 1: What Is Social Media 257

Chapter 2: Connecting Facebook with Everything Else 265

Chapter 3: Flying on Auto Pilot 281

Book IV: Building a Fan Page Timeline 293

Chapter 1: Creating a Fan Page Timeline for Your Business 295

Chapter 2: Touring the Fan Page Timeline Interface 325

Chapter 3: Building Your Facebook Fan Page Community 355

Chapter 4: Using Your Fan Page Timeline for Check Ins and Deals 371

Chapter 5: Customizing Your Fan Page Timeline 387

Book V: Marketing Your Business on Facebook 397

Chapter 1: Building a Network of Influence with Your Fan Page Timeline 399

Chapter 2: Social Marketing Campaigns 409

Chapter 3: Using Insights to Track Your Facebook Success 423

Chapter 4: Facebook Promotions 439

Chapter 5: Facebook Advertising 453

Chapter 6: Identifying Your Target Audience for Successful Marketing 477

Book VI: Developing Facebook Apps 489

Chapter 1: Custom Apps for Fan Page Timelines 491

Chapter 2: Building Canvas Pages and Application Pages 505

Chapter 3: Creating Your Own Apps 523

Chapter 4: Tour of the Facebook API 535

Index 553

Product Details

ISBN:
9781118171080
Author:
Nelson, Melanie
Publisher:
For Dummies
Author:
Herndon, Daniel
Subject:
Internet - General
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Copyright:
Edition Description:
WebSite Associated w/Book
Publication Date:
20120613
Binding:
Electronic book text in proprietary or open standard format
Language:
English
Pages:
272
Dimensions:
235 x 188 x 33 mm 30.72 oz

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Related Subjects


Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Social Networking
Computers and Internet » Internet » Web Information

Facebook All-In-One for Dummies (For Dummies) Used Trade Paper
0 stars - 0 reviews
$21.00 In Stock
Product details 272 pages John Wiley & Sons - English 9781118171080 Reviews:
"Synopsis" by , The most comprehensive guide to using Facebook

Whether you're new to Facebook, a developer exploring apps, or a marketer interested in using Facebook for social media campaigns, this book has content you can use. Seven minibooks thoroughly cover the essentials, from how to get started with Facebook, to Facebook etiquette, to the best pages, apps, and games. You'll find handy information on how or when to share sensitive information and how to stay safe, even when settings change. If you want to join Facebook armed with the best information, this is the book you need.

  • Packs seven minibooks in one practical guide: Getting Started with Facebook, Customizing Your Page, Marketing Yourself on Facebook, Facebook Advertising Basics, Facebook App Development Basics, Facebook Privacy and Etiquette, and Best Facebook Pages, Apps and Games
  • Covers areas of Facebook you may not know about
  • Helps you keep up with Facebook's tricky privacy policies, how to choose a tasteful profile photo, and when to watch your tone
  • Puts practical and essential information in the hands of users, marketers, and developers—whether new or current

Get the most out of Facebook and avoid hassles with this helpful, practical guide.

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