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Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business)

by

Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business) Cover

 

Synopses & Reviews

Book News Annotation:

This book focuses on the use of the web to send a small business's marketing message--it is not a text on web design or for marketing professionals. Early advice offers exercises to tap into creativity and innovation and crash courses in copywriting, web publishing, and different types of social media websites. The main content comprises checklists for perfecting the titular 7 steps--niche, brand, story, search, content, social media tactics, traditional tactics, and results. The final section addresses the assessment of results and collaboration with colleagues and customers. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.

Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:

-Working with social networking sites

-Creating mindmaps

-Selling your story in a compelling way

-Choosing the right tactics

-Choosing the right tools

-Evaluating customer actions

-And much more

For any entrepreneur, this book provides the most potential profit per read of any recent book on the market.

Synopsis:

Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers.

Product Details

ISBN:
9781402211768
Author:
Diamond, Stephanie
Publisher:
Sourcebooks
Author:
Diamond
Subject:
Small Business - General
Subject:
Internet marketing
Subject:
Industries - Retailing
Subject:
Business - Small Business
Copyright:
Series:
Quick Start Your Business
Publication Date:
20080531
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
288
Dimensions:
8.91x7.05x.79 in. 1.23 lbs.

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Related Subjects

Business » General
Business » Management
Business » Small Businesses » General
Business » Small Businesses » Operations
Business » Writing

Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business) Used Trade Paper
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$2.95 In Stock
Product details 288 pages Sourcebooks - English 9781402211768 Reviews:
"Synopsis" by , When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.

Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:

-Working with social networking sites

-Creating mindmaps

-Selling your story in a compelling way

-Choosing the right tactics

-Choosing the right tools

-Evaluating customer actions

-And much more

For any entrepreneur, this book provides the most potential profit per read of any recent book on the market.

"Synopsis" by , Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers.
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