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Busn (with Review Cards and Premium Web Site Printed Access Card)

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Synopses & Reviews

Publisher Comments:

Discover the vibrant energy and challenging excitement found in business today within the engaging, and accessible pages of Kelly/McGowen's BUSN 3E. Designed specifically for today's learners, BUSN promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only 17 succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN 3E directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This second edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to every day life and career success. Numerous resources tightly integrated with the text, including an interactive website and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.

Synopsis:

Discover the vibrant energy and challenging excitement found in business today within the engaging, magazine-style pages of Kelly/McGowen's BUSN 2E. Designed specifically for today's learners, BUSN promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only 18 succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN 2E directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This second edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to every day life and career success. Numerous resources tightly integrated with the text, including an interactive website and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.

About the Author

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom. Jim McGowen, a professor at Southwestern Illinois College, has taught the Introduction to Business course for thousands of students throughout the past twenty years. He also has extensive experience teaching finance and accounting. He holds a PhD in economics from Auburn University and has training in this area of specialty. An experienced author in Introduction to Business, Dr. McGowen balances his teaching expertise with his co-author's practical industry experience for a student-oriented, faculty-approved unique approach in BUSN6.

Table of Contents

Part One: THE BUSINESS ENVIRONMENT. 1. Business Now: Change is the Only Constant. 2. Economics: The Framework for Business. 3. The World Marketplace: Business without Borders. 4. Business Ethics and Social Responsibility: Doing Well by Doing Good. 5. Business Communication: Creating and Delivering Messages that Matter. Part Two: CREATING A BUSINESS. 6. Business Formation: Choosing the Form that Fits. 7. Small Business and Entrepreneurship: Economic Rocket Fuel. Part Three: FINANCING A BUSINESS. 8. Accounting: Decision Making By the Numbers. 9. Finance: Acquiring and Using Funds to Maximize Value. 10. Securities Markets: Trading Financial Resources. Part Four: MARKETING A BUSINESS. 11. Marketing: Building Profitable Customer Connections. 12. Product and Promotion: Creating and Communicating Value. 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price. Part Five: MANAGING A BUSINESS. 14. Management Motivation and Leadership: Bringing Business to Life. 15. Human Resource Management: Building a Top-Quality Workforce. 16. Managing Information and Technology: Finding New Ways to Learn and Link. 17. Operations Management: Putting it All Together. Online Appendices. Appendix 1: Labor Unions and Collective Bargaining. Appendix 2: Business Law. Appendix 3: Personal Finance.

Product Details

ISBN:
9781439039618
Author:
Kelly, Marcella
Publisher:
Cengage Learning
Author:
McGowen, Jim
Author:
Kelly, Marcella (Marcella Kelly)
Subject:
General
Subject:
General Business & Economics
Subject:
4LTR
Subject:
Business - General
Copyright:
Publication Date:
20100203
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Pages:
288
Dimensions:
10.70x8.40x.70 in. 1.90 lbs.

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Textbooks » General

Busn (with Review Cards and Premium Web Site Printed Access Card) Used Trade Paper
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Product details 288 pages South Western Educational Publishing - English 9781439039618 Reviews:
"Synopsis" by , Discover the vibrant energy and challenging excitement found in business today within the engaging, magazine-style pages of Kelly/McGowen's BUSN 2E. Designed specifically for today's learners, BUSN promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only 18 succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN 2E directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This second edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to every day life and career success. Numerous resources tightly integrated with the text, including an interactive website and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.
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